Sr Integrated Media Planner

Accountabilities:: Collaborate with research and strategy teams to develop, refine, and present integrated media recommendations tailored to client objectives and target audiences. Maintain an in-depth understanding of the digital media landscape, emerging advertising trends, and available media solutions and technologies. Develop a strong understanding of how different digital channels work together to achieve diverse marketing and business outcomes. Mentor, train, and support junior media planning team members, sharing expertise and promoting best practices. Bring innovative ideas and recommendations to clients by leveraging the latest digital developments, industry research, and vertical-specific insights. Use syndicated research tools and market intelligence to develop data-backed rationales for media strategies and recommendations. Partner with analytics teams to ensure media plans are aligned with business objectives, campaign KPIs, and measurable success criteria. Negotiate with media vendors and publishers to secure optimal inventory, placements, and pricing for clients. Build and maintain strong working relationships with internal teams, including Ad Operations, Campaign Analytics, Search, and Social Media Planning. Deliver a solutions-oriented approach to client servicing, maintaining high standards of communication, responsiveness, and problem resolution. Monitor campaign performance and client satisfaction, supporting retention and long-term account growth in collaboration with senior leadership and client development teams. Stay informed about industry developments and provide clients with relevant insights and points of view on emerging topics, including the transition toward a cookieless advertising environment. Manage insertion orders (IOs), coordinate post-approval media plan revisions, and oversee publisher IO approvals for assigned campaigns. Execute and optimize campaigns to ensure budgets are appropriately managed and performance targets and KPIs are achieved. Support Finance teams with billing execution, reconciliation, and the resolution of billing discrepancies. Prepare campaign traffic sheets and coordinate the collection of creative assets, specifications, and implementation instructions as required. Requirements: At least 5 years of relevant professional experience, or an equivalent combination of education, training, and practical expertise. A minimum of 4 years of hands-on experience in digital media planning and buying. Previous experience mentoring, coaching, or training junior team members. Strong understanding of programmatic advertising, media buying strategies, and real-time bidding (RTB). Solid knowledge of integrated media planning principles, digital advertising channels, and media planning tools. Experience working with syndicated research platforms and using market insights to support strategic recommendations. Familiarity with Demand-Side Platforms (DSPs) and their role in digital media planning and execution. Strong strategic thinking, attention to detail, and a proactive approach to client service and campaign management. Excellent written and verbal communication skills, with the ability to present recommendations and build strong relationships with clients and internal stakeholders. Strong problem-solving and issue-resolution capabilities, particularly in managing campaign requirements and operational challenges. Ability to collaborate effectively within cross-functional teams and manage multiple priorities in a dynamic environment. Advanced proficiency in Microsoft Excel and PowerPoint for media planning, analysis, reporting, and presentations. Commitment to fostering inclusive and respectful working environments where diverse perspectives are valued. A thoughtful and collaborative approach to planning, decision-making, and problem-solving, with an emphasis on equity, accessibility, and continuous learning. Additional advantages: Hands-on experience buying digital media through DSP platforms. Experience working with third-party ad servers. Familiarity with digital reporting and analytics dashboards such as Datorama. Basis certification or equivalent industry-specific qualifications. Benefits: Competitive salary: Annual compensation ranging from $77,216 to $94,000 USD, depending on experience and qualifications. Flexible working arrangements: Remote, hybrid, and office-based options, with flexible work arrangements across the United States. Flexible work week: Access to working arrangements designed to support work-life balance. Retirement savings: 401(k) or RRSP matching, depending on eligibility and location. Mental health support: Resources and programs designed to support employee well-being. Paid sabbaticals: Opportunities to take extended breaks and recharge. Generous parental leave: Family-friendly leave policies to support employees through important life events. Professional development: Opportunities to expand industry expertise, develop leadership skills, and grow professionally. Collaborative culture: Work alongside passionate professionals in an inclusive, innovative, and supportive environment. Employee recognition: Join an organization recognized for its workplace culture, employee commitment, and work-life balance. Inclusive workplace: Equal employment opportunities and a commitment to diversity, accessibility, and belonging.