Sr. Global Product Marketing Manager, Consumer Digital

Accountabilities: Conduct market research, competitive analysis, and customer research to identify market opportunities, emerging trends, customer needs, and competitive dynamics. Develop clear product positioning, messaging, value propositions, and go-to-market strategies for consumer digital products, features, and services. Lead go-to-market planning in partnership with product, marketing, revenue, sales, customer support, and other cross-functional teams. Develop practical go-to-market playbooks that support product launches, adoption, engagement, retention, and sustainable growth. Define pricing, placement, and promotional strategies that balance customer value, market dynamics, and business objectives. Monitor product performance, customer engagement, and relevant commercial metrics to identify optimization and growth opportunities. Translate customer feedback, behavioral insights, and market intelligence into actionable recommendations that inform product strategy and future development. Build visibility and alignment across cross-functional stakeholders by clearly communicating priorities, plans, progress, outcomes, and recommendations. Manage complex strategic initiatives involving multiple stakeholders, timelines, resources, and competing priorities while maintaining high-quality deliverables. Use data and market insights to support decisions addressing both immediate performance objectives and longer-term product growth. Identify opportunities arising from emerging technologies, evolving consumer behaviors, and market trends to strengthen product marketing strategies. Contribute to the continued development of a consumer digital ecosystem connecting healthcare experiences, digital engagement, and customer outcomes. Requirements: Bachelor’s degree in Marketing, Business Administration, or a related discipline. Strong product marketing experience in consumer technology, healthcare, digital health, or a related industry. Demonstrated experience bringing digital products, features, or services to market and supporting them throughout their lifecycle. Proven experience contributing to growth in adoption, engagement, retention, expansion, or other meaningful outcomes for consumer-facing products. Strong market research, analytical, strategic planning, and commercial problem-solving capabilities. Ability to translate customer and market insights into actionable product marketing and business strategies. Excellent communication, storytelling, presentation, and stakeholder-management skills. Demonstrated ability to influence and lead cross-functional initiatives involving multiple teams and stakeholders. Strong project-management and organizational skills, with the ability to manage multiple priorities in a dynamic environment. Customer-focused mindset, with the ability to incorporate consumer needs and behavioral insights into strategic decisions. Strategic thinking skills and the ability to connect market dynamics, customer behavior, and business objectives. Strong ownership and accountability, with the ability to take initiative and move complex initiatives forward. Adaptability and comfort navigating ambiguity, changing priorities, and evolving market conditions. Curiosity and a proactive interest in emerging technologies, consumer trends, and new market opportunities. An MBA or other advanced business qualification is preferred. Experience with digital health, patient engagement, or consumer healthcare solutions is advantageous. Experience managing global products or working across international markets is a plus. Benefits: Salary: $144,000–$180,000 USD annual base salary range, with individual compensation determined by factors including geographic location, qualifications, experience, and skills. Remote work: Remote opportunity open to candidates in the United States and Canada. Healthcare: Comprehensive medical, vision, dental, and life insurance, along with AD&D and short- and long-term disability coverage. Health and wellness: Sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), and Employee Assistance Program (EAP). Retirement: 401(k) plan. Employee stock: Employee Stock Purchase Plan (ESPP). Paid time off: Flexible Time Off (FTO), plus 11 paid holidays and 3 floating holidays. Family support: Up to 14 weeks of primary caregiver leave or 2 weeks of secondary caregiver leave when welcoming new family members. Commuter benefits: Commuter support programs may be available. Education: Tuition assistance to support continued professional development. Career development: Opportunities for growth, continuous learning, and exposure to global product marketing and digital healthcare initiatives. Flexible environment: A collaborative workplace designed to support professional development, innovation, and flexible working arrangements.