Software Engineer (Salesforce)

Accountabilities:: Salesforce Development: Develop, implement, and optimize solutions using Salesforce Marketing Cloud and Salesforce Data Cloud, ensuring reliable and scalable marketing technology capabilities. SQL Development and Data Management: Write and execute advanced SQL queries for data extraction, validation, analysis, and process optimization, supporting accurate reporting and informed business decisions. Customer Journey Management: Create, maintain, and optimize customer journeys using Journey Builder, ensuring personalized, efficient, and consistent interactions throughout the customer lifecycle. Marketing Automation: Build and manage automated processes through Automation Studio, monitoring workflows, investigating failures, and maintaining operational continuity. Data Extensions and Relational Modeling: Manage Data Extensions and relational data structures, including primary key definitions, table relationships, database imports, data integrity, and dependencies between datasets. CloudPages and AMPScript: Develop and maintain CloudPages and forms using AMPScript, ensuring functional integrations, reliable performance, and optimized user experiences. Salesforce Data Cloud Optimization: Develop and optimize Data Streams, segmentation strategies, Data Model Objects (DMOs), Data Lake Objects (DLOs), and activations to improve audience targeting and marketing campaign effectiveness. Data Integration: Analyze, implement, and optimize integrations and data flows between systems, ensuring accuracy, consistency, and efficiency in information transfers. Incident Management and Troubleshooting: Investigate technical incidents, perform troubleshooting, identify root causes, and implement effective solutions to prevent recurring issues. Cross-Functional Collaboration: Work closely with technical teams, business stakeholders, and external suppliers, providing proactive project updates and ensuring alignment on expectations, priorities, and deliverables. Continuous Improvement: Identify opportunities to improve existing Salesforce processes, data architecture, integrations, and automation workflows. Requirements: Salesforce Experience: Proven experience working with Salesforce Marketing Cloud and Salesforce Data Cloud, including the development, configuration, and optimization of platform solutions. SQL Expertise: Strong SQL skills, particularly in advanced queries, data validation, data extraction, and process optimization. Journey Builder: Practical knowledge of creating, maintaining, and analyzing customer journeys using Salesforce Journey Builder. Automation Studio: Experience developing automated processes, monitoring workflows, investigating failures, and maintaining automation solutions through Salesforce Automation Studio. Data Extensions and Data Modeling: Knowledge of Data Extensions and relational data modeling, including primary keys, table relationships, data imports, data integrity, and understanding dependencies between datasets. CloudPages and AMPScript: Knowledge of CloudPages and AMPScript for developing and maintaining landing pages, forms, and integrated functionalities. Data Cloud Components: Understanding of Data Streams, segmentation, Data Model Objects (DMOs), Data Lake Objects (DLOs), and activation processes within Salesforce Data Cloud. Systems Integration: Experience analyzing and managing integrations and data flows between different systems and platforms. Technical Troubleshooting: Strong investigative and analytical skills, with the ability to diagnose incidents, identify root causes, and implement effective technical solutions. Communication Skills: Excellent communication and interpersonal skills to collaborate effectively with business teams, technical professionals, and external suppliers. Problem-Solving: Proactive mindset, attention to detail, and the ability to manage technical challenges while maintaining data quality and operational reliability. Desirable Financial Sector Experience: Previous experience working on large-scale projects involving financial systems, banking, or credit-related solutions. Certifications: Relevant Salesforce and PL/SQL certifications are considered an advantage. API Development and Integration: Experience with systems integration and API development is a plus. Adaptability and Collaboration: Ability to work effectively in multidisciplinary teams, manage competing priorities, and contribute to continuous improvement initiatives. Benefits: Flexible Meal Allowance: Flexible food and meal voucher (VA/VR Flex). Healthcare: Unimed medical insurance. Dental Coverage: Uniodonto dental insurance. Wellness: TotalPass membership for physical activities and fitness services. Extended Parental Leave: Participation in the Empresa Cidadã program, offering extended maternity and paternity leave. Mental Health Support: Two free sessions per month through Zenklub. Education Benefits: Educational support and opportunities for professional development. Certification Incentives: Financial and professional incentives to pursue relevant industry certifications. Career Development: Semiannual performance reviews focused on professional growth and career progression. Feedback Culture: A collaborative environment that encourages continuous feedback and professional improvement. Recognition: Long-service awards to recognize employee commitment and contributions. Referral Bonus: Financial rewards for successful employee referrals. Remote Work: Fully remote working arrangements, providing flexibility and autonomy. Flexible Employment Model: Possibility of hiring under either CLT (Brazilian formal employment) or PJ (independent contractor) arrangements. Coworking Facilities: Access to an office space for coworking in Porto Alegre, Rio Grande do Sul. Inclusive Workplace: An environment committed to diversity, inclusion, knowledge sharing, and equal opportunities for all professionals.