Social Media Specialist

Accountabilities:: Own the day-to-day management and publishing of social media content across Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, and additional channels as required. Maintain an organised content calendar covering ideas, production, approvals, publishing schedules, platform requirements, and performance. Manage the full short-form content workflow, from ideation and briefing through editing, review, approval, publication, and optimisation. Brief and coordinate video editors, set deadlines, review completed edits, and provide clear, actionable feedback to ensure efficient revisions. Review content against a high-quality standard covering hooks, pacing, captions, storytelling, accuracy, branding, audio, formatting, thumbnails, and platform specifications. Develop and refine content ideas, scripts, hooks, headlines, captions, calls to action, recurring formats, and content series. Repurpose long-form videos, interviews, podcasts, commentary, and existing footage into engaging, platform-native short-form content. Optimise every post for its specific platform, including captions, titles, keywords, hashtags, thumbnails, CTAs, and other relevant publishing elements. Track and analyse content performance using metrics such as views, reach, impressions, watch time, retention, completion rate, engagement, shares, saves, comments, clicks, and follower growth. Translate performance insights into practical recommendations for future content and continuously improve the content strategy. Produce clear weekly, monthly, and quarterly performance reporting against agreed targets. Monitor relevant property, finance, business, creator, and media accounts to identify trends, content gaps, emerging formats, and audience opportunities. Stay informed about platform changes, algorithms, ranking signals, new features, and distribution trends across major social networks. Manage comments, direct messages, mentions, and other audience interactions while maintaining an appropriate and consistent brand voice. Identify potential leads, recurring audience questions, negative feedback, misinformation, complaints, and reputational risks, escalating sensitive matters when necessary. Use AI tools throughout the content workflow for research, ideation, scripting, hook development, repurposing, analysis, productivity, and process automation. Identify opportunities to streamline repetitive tasks and improve the efficiency and reliability of the content production pipeline. Maintain accurate records of published content, assets, source files, approvals, and performance results. Requirements: 3+ years of hands-on experience managing social media accounts for a founder, executive, creator, personal brand, media brand, or business. Practical experience with short-form content, including video editing, scripting, copywriting, content strategy, and reviewing video edits. Strong understanding of hooks, retention, storytelling, pacing, audience behaviour, and what makes content effective in short-form formats. Experience using social media analytics tools and interpreting performance metrics to inform content decisions. Experience managing high-volume content calendars and coordinating multiple content workflows and deadlines. Experience briefing, managing, and reviewing the work of video editors, including handling revision and approval processes. Strong written English, excellent attention to detail, and the ability to communicate precise and actionable feedback. Strong creative judgement and the ability to identify compelling stories, angles, hooks, and content opportunities. Strong understanding of social media platforms, distribution mechanics, algorithms, and content best practices. Highly proactive, organised, analytical, and comfortable taking ownership of measurable outcomes. Ability to work quickly while maintaining a high standard of accuracy, quality, and presentation. Strong research skills and an interest in Australian property, economics, business, finance, and current affairs. Practical experience incorporating AI tools into content and social media workflows. Adaptability to changing platforms, audience behaviour, content trends, and business priorities. Comfortable working with Zoom camera ON throughout the full 8-hour shift. Willingness to undergo a background check. Availability to work a day shift aligned with Sydney, Australia time, approximately 9:00 AM–6:00 PM Sydney time. Candidates should have a suitable computer setup, including Windows 11 (24H2 or newer) or macOS 14 (Sonoma) or newer, at least 512GB NVMe SSD, 16GB RAM minimum (32GB recommended), and a quad-core processor or better. Reliable internet connection with a minimum of 50 Mbps download and 20 Mbps upload speeds. A webcam capable of at least 720p resolution is required; 1080p Full HD is recommended. An active noise-cancelling headset is required. Hands-on video editing is not a core responsibility, but candidates should have a background in video editing and enough technical knowledge to review edits and provide informed feedback. Experience with motion graphics, After Effects-style animation, simple graphics, covers, or thumbnails is a plus. Experience with AI video, audio, or image-generation tools for short-form production is an advantage. Previous experience creating content related to property, finance, business, or news is desirable. Benefits: Service fee of approximately AUD 1,500 per month , depending on experience. Fully remote position for candidates based in India. Full-time, day-shift schedule aligned with Sydney, Australia time. 28 days of paid time off per year . Clear opportunities for career growth and professional development . Opportunity to work on high-volume, founder-led social media content across multiple major platforms. Significant creative ownership over content ideas, formats, strategy, and optimisation. Exposure to international audiences, content trends, and digital marketing practices. Opportunity to work with modern AI tools and develop expertise in AI-enabled content workflows. Collaborative, growth-oriented working environment with opportunities to build long-term skills and experience.