Senior Web Content Writer

Accountabilities: Create original, high-quality website content, including articles, insurance product pages, cost guides, and frequently asked questions. Explain complex insurance concepts, coverage options, and related topics in clear, accessible language that helps consumers make informed decisions. Develop engaging content that supports lead generation and encourages visitors to request insurance quotes or connect with brokers. Produce a high volume of new content while maintaining strong editorial standards, accuracy, consistency, and audience relevance. Review, update, and optimize existing website content to ensure information remains accurate and improve its organic search performance. Conduct thorough research, evaluate sources, verify information, and incorporate insights from brokers, subject matter experts, industry partners, and clients. Interview internal and external experts to develop informative content that addresses consumer questions and builds confidence in insurance decisions. Collaborate with the SEO team to identify content opportunities, understand search intent, improve page structure, strengthen internal linking, and increase organic visibility. Manage an active publishing schedule, balance multiple assignments, incorporate feedback, and coordinate effectively with cross-functional teams. Requirements: At least 5 years of professional experience writing and editing website content. A strong writing portfolio demonstrating the ability to produce original, engaging, informative, and audience-focused digital content. Excellent research and critical-thinking skills, including the ability to assess source credibility, verify facts, and synthesize complex information. Ability to translate technical or complicated subjects into clear, straightforward language without losing accuracy or important details. Understanding of SEO principles and the ability to create content that aligns with search intent and supports organic growth. Strong editorial judgment, storytelling ability, and attention to detail. Excellent organizational and time-management skills, with the ability to manage a busy publishing schedule and multiple competing priorities. Strong communication and collaboration skills, including the ability to work with subject matter experts and incorporate feedback from different teams. Previous insurance industry experience is considered an asset but is not required. Benefits: Annual salary ranging from CAD $75,000 to $100,000. Full-time employment. Flexible remote work arrangement, with the option to work from anywhere in Canada or from an office in the Durham Region. Opportunity to contribute to a growing digital content strategy and help make insurance information more accessible to consumers. Collaborative and inclusive working environment that values kindness, positivity, innovation, and teamwork. Accommodation support available throughout the recruitment process for candidates who require it.