Senior Social Campaign Manager / Paid Social Performance Manager

Accountabilities: Manage and scale paid social campaigns: Independently launch, execute, optimize, and scale advertising campaigns, primarily across Meta Ads and Facebook Ads, while exploring additional social platforms when appropriate. Own advertising budgets: Manage substantial campaign budgets, make daily allocation decisions, and optimize spending to maximize profitability, efficiency, and business impact. Monitor performance metrics: Track and analyze key performance indicators, including return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), cost per thousand impressions (CPM), revenue, and other relevant business metrics. Drive continuous optimization: Identify performance trends, formulate optimization hypotheses, test new strategies, and implement data-driven improvements across campaigns. Leverage analytics tools: Use Google Analytics, Google Sheets, internal analytics platforms, and other relevant tools to evaluate campaign effectiveness and inform decisions. Prepare performance reports: Develop weekly and monthly reports highlighting campaign results, emerging trends, budget efficiency, and actionable recommendations. Manage client communication: Work directly with international clients to explain performance outcomes, justify budget allocation decisions, present optimization strategies, and communicate recommendations confidently. Collaborate across functions: Partner with Business Intelligence (BI), Creative, Tracking, CRM, and other specialists to improve campaign execution and overall marketing effectiveness. Experiment with growth opportunities: Continuously test audiences, creative assets, campaign structures, bidding strategies, and advertising channels to identify opportunities for scalable growth. Take ownership of results: Act as the primary paid social specialist within a dedicated client team, maintaining accountability for campaign performance, execution quality, and measurable business outcomes. Requirements: Professional experience: Approximately 5+ years of hands-on experience in paid social advertising, particularly Meta Ads and Facebook Ads, with a proven track record of managing campaigns independently. Campaign management expertise: Demonstrated ability to launch, optimize, and scale paid social campaigns while managing substantial advertising budgets. Performance marketing knowledge: Strong understanding of campaign economics, profitability, ROAS, CPA, CTR, CPM, and other key advertising performance indicators. Analytical proficiency: Excellent analytical and problem-solving skills, with the ability to interpret campaign data, identify performance issues, and turn insights into actionable improvements. Google Analytics expertise: Practical experience using Google Analytics to assess advertising effectiveness, understand campaign performance, and support optimization decisions. Spreadsheet skills: Strong proficiency in Google Sheets or Microsoft Excel, including formulas, calculations, data analysis, and performance tracking. Reporting and presentation: Experience preparing performance reports and presenting findings, recommendations, and strategic decisions to clients or senior stakeholders. Communication skills: Advanced English proficiency (C1 or higher), with the ability to confidently lead meetings, explain complex performance metrics, and communicate with international clients. Ownership and autonomy: Ability to work independently, prioritize effectively, make informed decisions, and take responsibility for campaign results. Team collaboration: Experience working effectively with cross-functional teams and contributing to shared business objectives. Availability and commitment: Willingness to commit to a full-time, long-term professional engagement, primarily during European business hours, with occasional evening meetings to accommodate US-based clients. Additional advantages: Experience with TikTok Ads, Snapchat Ads, or other social advertising platforms; a background in performance marketing agencies or international B2C businesses; experience supporting US or UK clients; familiarity with Tableau or similar business intelligence tools; knowledge of marketing attribution and Marketing Mix Modeling (MMM); and experience with performance forecasting and advanced budget planning. Benefits: Fully remote work: Work remotely from Romania with flexibility in your working environment. Full-time engagement: A full-time, B2B or contractor arrangement designed for long-term professional collaboration. International client portfolio: Work with major international brands, primarily across the United States and the United Kingdom. Large-scale campaigns: Manage substantial advertising investments, including opportunities to work on campaigns with monthly budgets exceeding $1 million. Experienced cross-functional teams: Collaborate with skilled professionals across performance marketing, analytics, creative, CRM, tracking, and technology. Advanced marketing technology: Access proprietary analytics technology and sophisticated performance marketing tools to support campaign optimization. Autonomy and ownership: Take meaningful responsibility for campaign strategy, budget allocation, execution, and measurable business results. Results-driven culture: Work in a collaborative environment that prioritizes measurable outcomes, experimentation, data-informed decisions, and continuous improvement. Professional development: Expand your expertise through exposure to large-scale campaigns, international clients, advanced analytics, and evolving performance marketing strategies. Working-hour flexibility: Follow primarily European business hours, with occasional evening meetings to accommodate international client schedules.