Senior SEO Specialist (eCommerce Focus)

Accountabilities: eCommerce SEO Strategy and Architecture Lead end-to-end SEO strategies for large-scale eCommerce websites with extensive product catalogs. Optimize site architecture, faceted navigation, crawl management, and Core Web Vitals to improve organic search performance. Diagnose and resolve complex technical issues involving indexing, duplicate content, and content decay across platforms such as WooCommerce, Shopify, and Magento. Develop strategic roadmaps that connect technical SEO improvements with measurable commercial outcomes. Content Strategy and Optimization Create, review, and refine high-impact content briefs aligned with search intent and business objectives. Develop scalable content frameworks incorporating structured data and schema, entity mapping, competitor insights, and internal linking strategies. Identify content opportunities and performance gaps to improve organic visibility, relevance, and revenue contribution. AI Search and Emerging Technologies Explore and develop strategies for AI-driven search and large language model (LLM) search experiences. Adapt SEO approaches to emerging generative search environments and evolving discovery behaviors. Test new approaches and integrate relevant insights into client strategies. Client Relationship Management Serve as the primary point of contact for an assigned portfolio of clients. Lead monthly strategy sessions and communicate recommendations, performance trends, and priorities. Translate technical SEO findings into clear, commercially relevant insights for marketing managers and business owners. Build trusted client relationships through proactive communication, strategic guidance, and effective expectation management. Analytics and Performance Reporting Build and present performance reports using Google Analytics 4 (GA4) and Looker Studio. Connect organic search growth to revenue and other relevant business outcomes. Use data to identify opportunities, evaluate strategy effectiveness, and guide continuous optimization. Hands-On Execution and Continuous Improvement Develop long-term SEO strategies and oversee their implementation. Take a hands-on approach to technical troubleshooting and CMS-level fixes when required. Test new ideas, refine workflows, and take ownership of SEO strategy and execution. Requirements At least 5 years of SEO experience, including previous experience working in a digital agency. Proven expertise in eCommerce SEO, with a track record of managing large-scale retail websites and delivering measurable commercial results. Deep understanding of technical SEO, including site architecture, faceted navigation, crawl management, indexing, duplicate content, Core Web Vitals, and content optimization. Experience working with major eCommerce platforms such as WooCommerce, Shopify, and Magento. Strong content strategy skills, including content briefing, structured data and schema, entity mapping, competitor analysis, and internal linking. Proficiency with essential SEO and analytics tools, including Screaming Frog, Google Search Console (GSC), GA4, and SEMrush. Experience building performance reports in GA4 and Looker Studio and connecting organic search metrics to business and revenue outcomes. Understanding of AI-led search and emerging LLM search strategies, with an interest in adapting SEO practices to evolving search experiences. Ability to develop long-term strategic roadmaps while also executing technical improvements directly within a CMS when needed. Strong analytical and problem-solving skills, with the ability to diagnose complex technical or content challenges and turn findings into actionable recommendations. Excellent communication and client management skills, including the ability to lead strategic meetings, manage expectations, and advise marketing managers and business owners. Comfortable managing multiple clients in a fast-paced agency environment while maintaining high standards of delivery and organization. A proactive, autonomous, and commercially minded approach, with the ability to test ideas, take ownership, and focus on measurable business impact. Must currently reside in Australia, as this is a fully remote position available to Australian residents. Benefits Competitive senior salary: Generous six-figure salary package, plus superannuation and additional perks. Permanent nine-day fortnight: Every second Friday off, providing 26 additional days off per year to support rest and work-life balance. Fully remote work: Work remotely from within Australia. Autonomy and trust: Freedom to test new ideas, own strategies, and take responsibility for client outcomes. Sustainable work culture: A focus on high-impact work, professional effectiveness, and long-term well-being rather than burnout. Senior-level strategic ownership: Opportunity to lead enterprise-scale SEO programs and directly influence clients’ commercial performance. Professional development: Exposure to advanced eCommerce SEO, technical strategy, content frameworks, and emerging AI-powered search practices. Collaborative specialist environment: Work in a remote digital agency with a strong enthusiasm for technical detail, experimentation, and digital marketing expertise.