Senior SEO & AEO Manager

Accountabilities:: As the Senior SEO & AEO Manager, you will own the organic search roadmap, establish performance measurement frameworks, and lead initiatives that improve visibility across traditional search and AI-powered discovery platforms. Your responsibilities will include: Own the SEO, AEO, and GEO strategy, roadmap, and key performance indicators, including activated registries, organic clicks, top-three search rankings, AI citation share, and visibility. Evaluate existing AEO tracking solutions, select the most effective platform, and establish a consistent prompt framework and measurement approach for Registry, Health, and Shop within the first 90 days. Maintain and grow Google search performance across key business categories by addressing technical SEO priorities, improving internal linking, and maintaining content freshness. Develop actionable strategies to improve organic visibility in non-registry categories where performance trails leading competitors. Lead technical SEO initiatives across a large and complex website, addressing rendering and prerendering, crawl behavior, structured data, site migrations, and recovery from Google algorithm updates. Build AI-powered workflows, programmatic content systems, and internal tools in partnership with AI Enablement and Engineering teams, evaluating opportunities to replace third-party tools with effective in-house solutions. Establish content optimization standards with Editorial, including FAQ structures, content update schedules, and formatting practices that improve the likelihood of earning citations from search engines and AI platforms. Identify and test additional discovery channels, including social platforms, Reddit, YouTube, and short-form video, measuring their impact on AI citations and overall brand visibility. Collaborate with Paid Search to develop brand search strategies and improve attribution, connecting organic and AI-driven discovery with meaningful business outcomes. Define and implement an agentic commerce roadmap, ensuring product data, registry pages, and shopping content are structured for AI agents that research, compare, and recommend products. Prepare monthly and quarterly SEO and AEO performance reviews, communicating results against targets, major initiatives, emerging opportunities, and recommended actions. Serve as the internal subject-matter expert for SEO and AEO, providing guidance across teams and presenting strategic recommendations to senior leaders and the executive team. Partner with leadership to shape future organic growth objectives, including the 2027 goals and the measurement frameworks used to track progress. Connect organic discoverability metrics to business impact, including traffic conversion, registry signups, customer acquisition, and revenue. Requirements: The ideal candidate is a hands-on organic growth leader with deep technical SEO expertise, proven experience building AEO programs, and a strong understanding of how AI is changing search and product discovery. You should combine strategic thinking with practical execution and the ability to translate complex performance data into measurable business outcomes. Key qualifications include: Demonstrated experience building and managing an AEO program from the ground up, including question-based prompt design, tracking tools, and KPIs such as citation share, visibility, and share of voice. A proven track record of owning organic growth results and delivering measurable improvements in search performance. Extensive technical SEO experience on large, complex websites, including rendering and prerendering, crawlability, structured data, internal linking, migrations, and recovery from algorithm updates. Experience working with websites containing extensive content libraries, large product catalogs, or complex URL structures. Strong analytical skills and the ability to connect AI visibility, citations, and brand search performance to signups and revenue. Experience collaborating with Paid Search teams on brand search strategy, attribution, and performance measurement. Hands-on experience implementing AI-assisted workflows, programmatic pages, or internal tools that improve rankings, citations, or organic discoverability. Ability to evaluate build-versus-buy decisions and work effectively with Engineering and AI teams to develop scalable, data-driven solutions. Experience creating content standards and practical editorial guidance covering FAQ structures, content freshness, formatting, and citation optimization. Strong understanding of AEO and GEO, including how platforms such as ChatGPT, Google AI Overviews, and Claude influence information discovery and recommendations. Familiarity with agentic commerce and the ways AI assistants discover, interpret, compare, and recommend products. Excellent communication and stakeholder management skills, with the ability to present performance insights and strategic recommendations to senior leadership. A hands-on working style, including the ability to analyze data, develop briefs, troubleshoot technical issues, and implement markup improvements directly. A proactive, curious approach to AI adoption, with a demonstrated willingness to use AI tools to improve productivity, quality, and decision-making. Experience in a consumer brand, marketplace, or publisher with a substantial content library is a plus. Experience developing organic discovery through Reddit, YouTube, short-form video, or sponsored and partner content while protecting editorial trust is also desirable. Benefits: Starting salary range of $143,788–$191,730 per year , with the starting offer determined by location, experience, and qualifications. Opportunities for salary growth tied to performance, role development, and internal pay equity. Remote-first working environment, with team members based across the United States and Canada. Company-paid medical, dental, and vision insurance. Retirement savings plan with company matching. Flexible spending accounts. Generous paid parental leave and paid time off. Winter Wonder Week, providing a company-wide paid week off at the end of the year. Remote work stipend to help establish a comfortable home office. Benefits and perks supporting physical, mental, and emotional well-being, parenting, childcare, and financial planning. Access to leading AI tools, including Claude and ChatGPT, to support daily work and improve productivity. Career development opportunities, performance-based advancement, and investment in professional growth. A collaborative culture focused on intentional work, effective management, and meaningful relationships, supported by twice-yearly team gatherings. The opportunity to shape discoverability strategy for an established platform serving millions of expecting and new families. Significant scope to expand organic visibility in emerging business areas, including Health, and help define future growth objectives.