Senior Programmatic Manager

Accountabilities: You will manage programmatic advertising initiatives from strategy through execution, ensuring campaigns deliver strong results while supporting client growth and broader business objectives. Develop and implement comprehensive programmatic strategies tailored to client goals and digital advertising requirements. Plan, build, manage, and optimize programmatic campaigns across relevant Demand-Side Platforms (DSPs). Monitor campaign performance, establish key performance indicators (KPIs), and develop measurement frameworks to evaluate effectiveness. Analyze campaign data and translate findings into actionable recommendations that improve performance and support client growth. Align programmatic initiatives with other paid and organic marketing channels to maximize overall campaign impact. Collaborate with cross-functional teams to ensure consistent execution and alignment with client and business priorities. Build and maintain strong relationships with programmatic partners, vendors, and advertising platforms. Support new business development through programmatic audits, strategic recommendations, and client presentations. Share industry insights and programmatic expertise to strengthen departmental capabilities and contribute to learning and development initiatives. Contribute to a culture of strategic thinking, continuous improvement, and results-driven execution. Requirements: The ideal candidate brings substantial programmatic advertising experience, strong technical campaign execution skills, and a proven ability to deliver results for B2B and SaaS clients. You should be comfortable combining analytical expertise, strategic planning, and client-facing collaboration while managing multiple projects. 7+ years of experience in programmatic advertising roles at publishers, advertising agencies, or ad tech companies. 2+ years of experience in people management, including coaching, motivating, and supporting team development. Demonstrated success driving programmatic growth for B2B and SaaS clients with monthly advertising budgets exceeding $50,000. Strong understanding of how programmatic advertising integrates with other paid and organic channels to achieve client KPIs. Proven experience in programmatic media planning and developing measurement frameworks to evaluate campaign success. Recent hands-on experience building and optimizing campaigns within DSPs. Familiarity with The Trade Desk (TTD), Nexxen, and DV360 is preferred. Experience with Account-Based Marketing (ABM). Experience supporting programmatic new business pitches, including audits and presentations. Ability to provide strategic perspectives and subject matter expertise to support departmental development and learning initiatives. Strong cross-functional collaboration and client-facing communication skills. Excellent interpersonal and presentation abilities. Strong analytical skills, exceptional attention to detail, and a results-oriented mindset. Ability to balance multiple projects and priorities effectively. Benefits: Annual base salary ranging from CAD 100,000 to CAD 130,000 , plus bonus eligibility. Medical, dental, and vision insurance for employees and their families. Disability and life insurance coverage. 100% employer-paid insurance coverage for employees and a 50% employer contribution toward dependent coverage. Access to certified therapists through Spring Health and a Headspace membership. Gympass membership to support physical wellbeing. Unlimited paid time off, with a two-week minimum. Paid company holidays and your birthday off. End-of-year company recharge period from December 24 to January 1. Paid parental leave. Traditional and Roth 401(k) retirement plans with a 3% company match. Annual bonus program that increases in total value over time based on tenure. Annual anniversary trip with colleagues and executive leadership. Fully remote working arrangement from a home office in Canada.