Ads Director

Accountabilities:: Department Leadership: Lead the overall effectiveness and evolution of the Paid Advertising department by establishing quality standards, defining performance expectations, and ensuring consistent delivery across teams. Team Development and Coaching: Mentor and support Ads Strategists and Ads Specialists, identify skill gaps, provide constructive feedback, and create development opportunities that encourage professional growth and career progression. Capacity and Operational Management: Support workforce planning, workload distribution, and resource allocation while identifying and removing operational obstacles that affect team performance. Innovation and Experimentation: Identify and test new advertising opportunities, evaluate emerging platform features, lead controlled experiments, and measure their impact on campaign effectiveness and operational efficiency. Strategic Advertising Optimization: Provide advanced platform expertise and strategic guidance to help teams resolve complex advertising challenges and improve performance across multiple client accounts. Process Improvement: Develop and implement scalable frameworks, workflows, and operating models that improve departmental productivity, consistency, and advertising outcomes. Department Evolution: Drive the long-term development of the advertising function by identifying strategic opportunities, implementing successful improvements, and ensuring the department continuously adapts to industry developments. Knowledge Management and Enablement: Ensure successful strategies and experiments are documented, standardized, and shared across the team. Review existing documentation and support the creation of training materials and internal development programs. Cross-Functional Collaboration: Work closely with Analytics, Client Success, Product, and Operations teams to align advertising initiatives with broader business objectives and client needs. Performance and Quality Accountability: Take ownership of advertising standards, innovation direction, team capabilities, operational effectiveness, and the long-term improvement of client and dealership outcomes. Requirements: At least 5 years of experience in paid media, digital advertising, or performance marketing, preferably with experience leading advertising or digital marketing teams. Strong understanding of digital advertising platforms, including Google Ads, Meta Ads, and other relevant automotive advertising technologies. Demonstrated experience leading, coaching, and developing teams, with the ability to support professionals at different experience and skill levels. Strong knowledge of performance marketing principles, campaign optimization, advertising analytics, and dealership business objectives. Excellent analytical skills, with the ability to interpret performance data, identify growth opportunities, and translate insights into actionable strategic decisions. Experience managing competing priorities, team capacity, resource allocation, and department-level initiatives. Proven ability to design scalable processes, operational frameworks, quality standards, and training programs that improve team performance. Strong experience leading experimentation, evaluating new advertising capabilities, and implementing innovative strategies across multiple accounts. Excellent communication and interpersonal skills, with the ability to influence stakeholders and collaborate across cross-functional teams. A strategic and accountable leadership mindset, combining long-term planning with hands-on problem-solving and continuous improvement. Experience working with automotive advertising or dealership marketing is highly desirable. Previous experience managing cross-functional initiatives and collaborating with Analytics, Client Success, Product, and Operations teams is an advantage. English proficiency: Fluent written and spoken English is mandatory. The entire application and recruitment process will be conducted in English, and language proficiency will be evaluated. Location and Engagement: Candidates must currently reside in Latin America or Asia and work as independent freelancers, without representation by another agency. Benefits: Competitive Compensation: Monthly salary ranging from $3,000 to $6,000 USD . Remote-First Culture: Work remotely from anywhere in the world, with location flexibility for eligible candidates based in Latin America or Asia. Flexible Schedule: Enjoy flexibility in organizing your working hours while meeting team commitments and performance expectations. Unlimited Paid Time Off: Access to an unlimited vacation policy, subject to two weeks' notice and manager approval. Paid Sick Leave: Paid sick days to support your health and well-being. Parental Leave: Maternity and paternity leave to support employees during important family milestones. Quarterly Performance Bonuses: Additional earning opportunities based on individual performance and contributions. Health and Fitness Reimbursement: Financial support for health insurance or gym memberships, subject to tenure requirements. Professional Development: Access to training opportunities in digital marketing, advertising, and leadership to strengthen your expertise. Career Growth: Opportunities for professional advancement within a growing organization, with the potential to take on broader leadership responsibilities. Paid Referral Program: Earn rewards for referring qualified professionals to join the team. Autonomy and Ownership: Work in a results-oriented environment that values accountability, independence, initiative, and trust rather than micromanagement. Collaborative Culture: Join an international team that emphasizes mutual support, dedication, and helping colleagues and clients achieve their goals.