Senior Product Marketing Manager (QuickBooks Migration)

Accountabilities:: Own positioning and messaging for the QuickBooks migration program, clearly communicating the value of moving to a modern cloud ERP platform. Develop differentiated narratives that explain why and when growing businesses outgrow QuickBooks and other SMB accounting solutions. Build industry-specific messaging and content for construction, manufacturing, distribution, professional services, and related micro-verticals. Develop thought leadership, messaging frameworks, and marketing assets informed by customer needs, industry trends, and market insights. Partner with the broader marketing organization to support end-to-end go-to-market strategies and campaigns. Collaborate with customer advocacy teams to develop and elevate customer stories, videos, and evidence demonstrating successful transitions from QuickBooks. Work closely with product, sales, partner, and industry teams to align messaging with product roadmaps, capabilities, priorities, and customer needs. Use performance data and analytics to evaluate campaign effectiveness, refine content, and identify opportunities by industry segment. Create video scripts, support light video editing, and develop product overview and comparison videos. Build intuitive point-and-click product demos that demonstrate relevant workflows and use cases for growing businesses. Maintain and evolve core marketing assets, including website messaging, comparison guides, datasheets, infographics, brochures, and industry-specific materials. Support release planning and ensure internal and external stakeholders remain aligned as products and offerings evolve. Support trade shows, webinars, partner events, customer events, presentations, and thought leadership sessions. Translate complex product functionality into clear, compelling business benefits for small business audiences. Requirements: 3–5 years of product marketing experience, with a strong understanding of B2B marketing strategies. Deep knowledge of small business accounting software, such as QuickBooks or comparable platforms, and ERP or business management systems. Strong understanding of accounting processes, business technology, and the challenges faced by growing small businesses. Experience marketing to or supporting industries such as construction, manufacturing, distribution, or professional services is a plus. Exceptional writing skills, with the ability to explain complex technical capabilities using clear, direct, and accessible language. Strong ability to translate ERP functionality into practical business value and compelling customer-facing messaging. Analytical and creative approach to positioning, storytelling, content development, and marketing strategy. Excellent organizational and multitasking skills, with the ability to manage multiple priorities and deliverables. Strong verbal communication, presentation, and cross-functional collaboration skills. Familiarity with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred. Direct experience using QuickBooks Online or Desktop is a strong advantage. Ability to work effectively in a collaborative, fast-paced environment and build strong relationships across teams. Positive, practical, and adaptable approach with a strong commitment to shared goals and customer success. Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related discipline is beneficial. Benefits: Competitive compensation aligned with experience and qualifications. Eligibility for additional rewards such as annual bonuses and stock, depending on role and individual performance. Potential sales incentives for eligible roles, based on applicable revenue or utilization plans. Opportunity to work on a high-impact product marketing initiative focused on SMB growth and digital transformation. Exposure to cloud ERP, accounting technology, and multiple industry verticals. Collaborative, fast-paced, and growth-oriented working environment. Opportunities to contribute to thought leadership, industry events, webinars, and customer engagement. Professional and financial growth opportunities.