Senior Performance Marketer

Accountabilities: Take full ownership of one or two paid acquisition channels, such as Meta, TikTok, Google, Snapchat, Apple Search Ads (ASA), or native advertising platforms, with opportunities to expand responsibilities based on results. Manage, optimize, and scale high-performing acquisition campaigns, progressively increasing advertising budgets while maintaining target customer acquisition costs (CAC) and return on advertising spend (ROAS). Build and optimize scalable user acquisition funnels, from campaign setup and audience targeting to landing pages and conversion optimization. Conduct high-velocity experiments across creatives, audiences, placements, bidding strategies, and campaign formats to identify growth opportunities and improve performance. Monitor campaign performance daily using analytics and tracking tools such as Voluum, Google Analytics 4 (GA4), and internal reporting dashboards. Analyze key performance indicators, including CPA, CAC, ROAS, lifetime value (LTV), retention, and cohort behavior, translating insights into actionable acquisition strategies. Develop and maintain reporting frameworks and dashboards to support data-driven decision-making, identify performance trends, and guide budget allocation. Lead the creative briefing process by identifying effective hooks, messaging angles, formats, and concepts based on campaign performance and audience insights. Collaborate with content, creative, and product teams to develop high-converting advertising assets and landing pages, continuously improving the customer journey. Implement creative testing systems and processes to reduce creative fatigue, increase production velocity, and maintain campaign effectiveness at scale. Build and maintain strong relationships with advertising platforms, traffic sources, and external partners, negotiating premium placements and customized commercial opportunities. Research and test new acquisition channels, advertising networks, formats, and tools, establishing clear evaluation criteria before scaling successful initiatives. Stay informed about advertising ecosystem developments, platform policies, algorithm changes, and market trends, adapting strategies to maintain performance and compliance. Identify opportunities to automate campaign management, reporting, and acquisition workflows through internal tools and technology. Create standard operating procedures, playbooks, and structured experimentation pipelines to improve operational efficiency and support sustainable growth. Contribute to ambitious user acquisition objectives, including scaling existing campaigns to more than three times their current budgets and supporting significant expansion of the global user base. Requirements: Between 4 and 10+ years of professional experience in performance marketing, paid acquisition, or user acquisition, with a strong track record of delivering measurable growth. Demonstrated experience managing substantial paid media budgets, ideally between $300,000 and $1 million or more per month. Proven ability to take full ownership of campaign strategy, execution, budget management, optimization, and performance results. Hands-on experience with major paid acquisition platforms, including Meta, TikTok, Snapchat, Apple Search Ads, Google, or native advertising networks. Strong analytical capabilities and practical experience with GA4, Voluum, conversion tracking, attribution setups, reporting dashboards, and performance measurement tools. Excellent understanding of performance marketing metrics, including CAC, CPA, ROAS, LTV, retention, and cohort analysis, with the ability to translate data into effective optimization decisions. Strong creative instincts and experience developing advertising briefs, identifying effective hooks and messaging angles, analyzing creative performance, and iterating quickly. Experience optimizing landing pages, conversion funnels, and user journeys to improve acquisition efficiency and conversion rates. Ability to manage large-scale campaigns while balancing strategic planning, hands-on execution, and continuous experimentation. Strong communication and collaboration skills, with full professional fluency in English and the ability to work effectively within an international remote team. Highly goal-oriented, proactive, and accountable, with a strong sense of ownership and commitment to measurable business outcomes. A fast-moving, execution-focused mindset, combined with the ability to prioritize effectively and adapt to changing business needs. Strong attention to detail and a continuous improvement mentality, with a focus on speed, performance, and rapid iteration. Humility, openness to feedback, and willingness to learn, experiment, and collaborate with colleagues. Comfort working with products that may include uncensored AI-generated models and NSFW (not safe for work) content, including advertising within this category. Additional advantages include experience with subscription-based business models, CAC/LTV optimization frameworks, and customer retention strategies. Previous exposure to sensitive or regulated industries, such as dating, femtech, or telehealth, is considered a plus. Benefits: Flexible contract arrangement: B2B cooperation is preferred, although other arrangements may be considered for the right candidate, with an emphasis on long-term commitment and impact. Fully remote work: Freedom to work from anywhere and choose the environment that best supports productivity. Paid time off: 20 working days (four weeks) of paid annual leave. Annual team gathering: Yearly in-person company meetup to connect with colleagues, exchange ideas, and celebrate achievements. Health and wellness support: Monthly allowance of $100 toward health insurance expenses. Mental health and personal development: Unlimited one-to-one sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members. Coworking budget: Financial support for coworking spaces up to twice per month, at €35/$40 per visit. Professional development budget: Dedicated funding for courses, books, conferences, industry events, and professional certifications. Company equipment: Laptop provided, plus a monitor budget of up to $250 and an additional budget of up to $150 for peripherals such as a keyboard, mouse, microphone, and headphones. Premium AI tools: Access to ChatGPT, Hugging Face, Claude Code, and other advanced AI tools to support productivity, experimentation, and innovation. International collaboration: Opportunity to work alongside experienced professionals from leading technology companies in a fully remote, multicultural environment. High-impact responsibilities: Significant ownership over acquisition strategy, substantial campaign budgets, and the opportunity to influence the growth of innovative AI-powered products. Innovation-driven culture: A fast-paced environment that encourages experimentation, creativity, continuous learning, and professional autonomy.