Senior Paid Media Manager Freelance

Accountabilities:: Lead the planning, activation, management, and optimisation of paid campaigns across TikTok and Meta, with YouTube as an additional channel. Manage the full campaign lifecycle, from media planning and budget allocation to performance analysis and post-campaign reporting. Develop and oversee structured test-and-learn programmes, using hypotheses, experiments, and measurable results to continuously improve campaign performance. Manage paid media budgets exceeding $1 million, making informed investment decisions and providing clear justification for spend allocation. Present campaign performance to clients through regular reporting, actionable insights, and data-driven recommendations. Mentor a Paid Media Executive and establish consistent team standards, including reporting templates, naming conventions, quality assurance, and campaign management practices. Collaborate with strategy and creative production teams to integrate paid media with creator-led campaigns. Monitor platform developments and channel trends, translating changes into practical recommendations for campaign strategy. Requirements: At least 5 years of experience in digital paid media, either in-house or agency-side. Extensive hands-on experience managing and optimising campaigns across TikTok and Meta. Proven experience managing paid media budgets of $1 million or more and being accountable for campaign outcomes. Demonstrated ability to improve performance through independent analysis, with concrete examples of successful optimisation decisions. Strong proficiency in Excel, excellent numerical skills, and confidence in validating data and calculations. Experience using AI tools in daily workflows, with familiarity with Claude considered an advantage. Strong analytical judgement and the ability to make, communicate, and defend decisions that influence client performance. Exceptional attention to detail, particularly in reporting accuracy, budget tracking, and campaign administration. Excellent communication and client-facing skills, with the ability to collaborate across countries and time zones. Nice to have: Experience mentoring or managing junior paid media professionals. Previous involvement in creator partnerships or creator-led paid social campaigns. Familiarity with SQL or business intelligence tools for independent performance analysis. Benefits: Fully remote working arrangement. Full-time freelance opportunity. Salary details shared transparently upfront during the recruitment process. Clear recruitment stages, with feedback provided within five working days after each stage. Support and reasonable adjustments available for candidates who need accommodations during the interview process.