Senior Marketing Manager

Accountabilities: Lead the development and optimisation of integrated go-to-market strategies, using customer, competitor, market, and performance insights to shape propositions, campaigns, and priorities. Own marketing performance across the portfolio, using data and commercial insights to identify growth opportunities, improve funnel performance, and maximise return on investment. Build strong relationships with university partners and internal stakeholders, influencing strategic decisions and creating alignment around shared objectives. Lead, coach, and develop a high-performing marketing team while setting clear strategic direction, priorities, and ways of working for the marketing squad. Oversee end-to-end campaign execution, ensuring marketing initiatives are delivered effectively, measured consistently, and continuously optimised. Champion the customer experience by staying close to the customer journey and translating insights into more meaningful and effective marketing connections. Foster a test-and-learn culture by identifying opportunities to innovate, experiment, scale successful initiatives, and continuously improve performance. Manage marketing budgets and investment decisions, making informed commercial trade-offs across the portfolio. Apply strong knowledge of digital marketing channels, including paid search, SEO, website optimisation, conversion rate optimisation, and emerging discovery channels. Requirements Bring 7+ years of marketing experience across integrated marketing, digital performance marketing, 1:1 marketing, or related disciplines. Demonstrate proven experience leading, coaching, and motivating high-performing marketing teams. Have strong strategic planning capabilities, with the ability to translate broader business objectives into clear, actionable marketing strategies and plans. Possess strong stakeholder and relationship management skills, including the ability to influence cross-functional teams and external partners. Have experience managing marketing budgets and making data-driven, ROI-focused investment decisions. Demonstrate strong analytical skills and the ability to turn complex data into clear, actionable insights. Have working knowledge of paid search, SEO, website optimisation, and conversion rate optimisation. Bring a growth mindset with genuine enthusiasm for innovation, experimentation, and continuous improvement. Have experience using tools such as Google Analytics, Salesforce Marketing Cloud (SFMC), and data visualisation platforms. Be a commercially minded, customer-focused leader who enjoys bringing people together, challenging established approaches, and finding better ways to deliver meaningful outcomes. Be eligible to work in Australia, with full working rights required for consideration. Benefits Flexible “Work Anywhere” model, with the opportunity to work remotely, in a hybrid setup, or from an office environment. Remote-first working environment designed to support flexibility and autonomy. Opportunity to work in a high-growth education technology environment with strong career development opportunities. Collaborative, innovative, and people-focused culture. Exposure to talented professionals across marketing, digital, sales, product, and strategy. Opportunity to collaborate with leading university partners and contribute to impactful education initiatives. Role with meaningful influence over how customers discover, engage with, and access education. Global working environment spanning Australia and Southeast Asia. Additional pre-employment checks may apply depending on the hiring process.