Senior Manager, Organic Growth & Discovery

Accountabilities: Develop and execute SEO, AEO, and GEO strategies across a diverse portfolio of digital content and experiences. Identify high-value audience opportunities using search behavior, competitive intelligence, content-performance data, and emerging discovery trends. Translate organic-growth opportunities into actionable recommendations for new content, content updates, structured information, and digital experiences. Recommend and help prioritize content investments based on audience potential, business value, competitive opportunity, and expected impact. Monitor changes in search engines, AI-powered search, and emerging discovery platforms and recommend appropriate strategic responses. Build systematic approaches to content optimization, updating, expansion, consolidation, and lifecycle management. Partner with Editorial teams to improve content performance while maintaining quality, credibility, and usefulness. Develop briefs, standards, tools, and templates that make organic-growth practices easier to adopt consistently at scale. Identify underperforming and high-potential content and recommend appropriate optimization, consolidation, or expansion strategies. Support experimentation with content formats, page structures, internal linking, recirculation, and other organic-growth tactics. Partner with Product and Technology teams to strengthen the technical foundations supporting organic and AI-driven discovery. Identify opportunities to use structured data, taxonomy, metadata, and modular content to improve machine readability and discoverability. Evaluate emerging technologies and tools related to SEO, AEO, GEO, competitive intelligence, and content optimization. Establish and monitor KPIs covering organic visibility, traffic, engagement, and content performance. Work with Analytics to connect discovery performance with repeat usage, known-user acquisition, revenue, and other business outcomes. Develop clear performance insights, testing plans, and strategic recommendations for Editorial and business leaders. Build scalable processes and operating rhythms for identifying, prioritizing, testing, and executing organic-growth opportunities. Requirements 7+ years of experience in SEO, content strategy, audience development, digital publishing, or a related discipline. Demonstrated experience growing audiences through organic search, content optimization, and effective discovery strategies. Strong knowledge of technical SEO, content SEO, AEO, GEO, structured data, and emerging AI-driven discovery. Experience using analytics, competitive intelligence, keyword research, search behavior, and content-performance data to identify and prioritize opportunities. Ability to translate complex data and rapidly changing discovery trends into clear, practical recommendations for content and product teams. Experience developing scalable optimization processes, standards, tools, templates, or operating frameworks. Strong understanding of content performance, lifecycle management, discoverability, and audience engagement. Experience partnering cross-functionally with Editorial, Product, Technology, Analytics, and Revenue teams. Strong communication, prioritization, analytical, and problem-solving skills. Ability to operate strategically while remaining comfortable working hands-on with data, content, and optimization initiatives. Experience in healthcare, regulated content, or another high-trust information environment is preferred. Benefits Fully remote working opportunity. Opportunity to lead organic audience-growth strategy across SEO, AEO, GEO, and emerging discovery channels. High-impact role at the intersection of content, technology, audience development, analytics, and digital product. Opportunity to shape how content performs across traditional search engines and AI-powered discovery experiences. Close collaboration with Editorial, Product, Technology, Analytics, and Revenue teams. Ability to influence content investment decisions and broader audience-development initiatives. Opportunity to build scalable organic-growth processes, tools, standards, and measurement frameworks. Exposure to rapidly evolving search and AI discovery technologies and the opportunity to shape strategies around them. Role with measurable impact on audience growth, content performance, engagement, and business outcomes.