Senior Manager of Marketing Operations

Accountabilities: Marketing Technology Management: Own, optimize, and govern the marketing technology stack, including marketing automation platforms, CRM integrations, intent data, enrichment solutions, account-based marketing tools, and webinar and event platforms. Monitor technology adoption, performance, and costs to ensure the stack delivers measurable value. Lead Lifecycle Management: Design and maintain lifecycle stages, lead scoring models, lead routing processes, and service-level agreements in collaboration with Sales and Revenue Operations to improve lead quality and conversion. Performance Reporting and Analytics: Develop accurate, reliable dashboards that track pipeline contribution, conversion rates, sales velocity, channel performance, and other key marketing metrics for executive leadership and board-level reporting. Attribution and Marketing ROI: Build and maintain multi-touch attribution models and marketing return-on-investment reporting to measure campaign effectiveness, inform budget allocation, and support revenue forecasting in partnership with Revenue Operations. Data Quality and Compliance: Establish robust data governance practices, including enrichment, deduplication, data integrity, and compliance with applicable privacy and consent requirements. Campaign Operations and Budget Management: Define and enforce standards for UTM tracking, campaign structures, program setup, and quality assurance. Partner with Finance to support marketing budget planning, monitoring, and reporting. Technology Innovation: Assess and implement new marketing tools, automation capabilities, and AI-powered workflows that streamline processes, improve operational efficiency, and support business growth. Cross-Functional Collaboration: Work closely with marketing, sales, revenue operations, and finance stakeholders to align processes, maintain consistent reporting, and ensure marketing operations supports broader commercial objectives. Requirements Professional Experience: At least 7 years of experience in marketing operations, including 3 or more years in B2B SaaS environments with complex enterprise sales cycles. Marketing Technology Expertise: Strong hands-on experience with marketing automation platforms such as HubSpot or Marketo, alongside Salesforce CRM administration, integration, and data management. Attribution and Reporting: Demonstrated experience developing multi-touch attribution models, measuring marketing ROI, and building executive-level dashboards that translate complex data into actionable business insights. Analytical and Technical Skills: Strong analytical capabilities, a systems-oriented mindset, and the ability to identify opportunities for process improvement through data-driven decision-making. Data Management and Governance: Knowledge of data quality management, lead lifecycle design, campaign tracking standards, and privacy and consent requirements. Communication and Collaboration: Excellent documentation, problem-solving, and communication skills, with the ability to collaborate effectively across marketing, sales, revenue operations, and finance teams. Preferred Qualifications: Experience with SQL and business intelligence tools such as Looker, Tableau, or similar platforms. Additional Advantage: Familiarity with account-based marketing programs and intent data platforms such as 6sense or Demandbase. Industry Experience: Experience working in a regulated industry with stringent data privacy, security, and compliance requirements is a plus. Work Environment: Ability to work effectively in a remote, cross-functional environment and participate in occasional travel for company events, team gatherings, industry conferences, and customer or partner meetings. Benefits Competitive Compensation: Expected total cash compensation of $150,000–$215,000 per year, depending on skills, qualifications, experience, and location. Equity: Opportunity to receive equity as part of the overall compensation package. Healthcare Coverage: Medical, dental, and vision insurance. Financial Protection: Life insurance, short-term and long-term disability coverage, and a 401(k) retirement plan with a 4% employer match beginning on the date of hire. Time Off: Unlimited sick and vacation time, 14 paid company holidays, and a four-week sabbatical after five years of continuous full-time employment. Parental Leave: 12 weeks of paid parental leave. Inclusive Health Benefits: Health reimbursement arrangements supporting fertility treatments and gender-affirming care. Remote Work Support: Monthly work-from-home stipend to support a productive remote working environment. Meals and Wellness: Monthly meal credit through Grubhub and a monthly wellness reimbursement. Professional Development: Dedicated professional development credit to support continued learning and career growth. Flexible Work Environment: Remote-first working arrangements, with occasional travel for team and business events.