Senior Manager, Category and Commercial Development

Accountabilities:: As the Senior Manager, Category and Commercial Development, you will lead category strategy, category management, and commercialization support while helping shape the commercial direction of the Baby portfolio. Develop annual category growth strategies aligned with broader business objectives and market opportunities. Serve as the category expert by leveraging consumer, shopper, retailer, syndicated, and competitive insights to identify growth drivers and emerging trends. Build category visions, narratives, and playbooks that support retail growth and inform go-to-market strategies. Lead category reviews and create compelling, insight-led presentations that influence retailer decisions and strengthen customer relationships. Develop customer-specific category recommendations that align with retailer growth objectives. Build trusted relationships with Sales teams and retail category managers to support joint business planning and category leadership opportunities. Identify whitespace opportunities, assortment optimization priorities, and portfolio growth opportunities. Translate syndicated data, retailer-specific information, and shopper research into actionable recommendations. Partner with senior leadership and cross-functional teams to develop and execute Baby category strategies across Product, Price, Place, and Promotion. Partner with Brand Marketing on portfolio architecture, assortment strategy, innovation development, and customer needs. Work with Strategic Revenue Management to evaluate pricing opportunities, competitive positioning, price-pack architecture, and promotional effectiveness. Define distribution and shelving strategies across channels and customers while identifying opportunities for expansion. Recommend customer activation strategies aligned with category objectives and growth priorities. Serve as the commercial and sales voice throughout the innovation commercialization process. Develop commercialization strategies, launch plans, distribution targets, and retail sell-in approaches for new products. Collaborate with Customer Planning to align commercialization plans with customer strategies and forecasts. Monitor post-launch performance, identify opportunities for improvement, and capture learnings to strengthen future innovation launches. Share commercialization insights and best practices across the organization. Requirements The role requires significant CPG category management or commercial strategy experience, strong analytical capabilities, and the ability to influence senior stakeholders and external retail partners in a dynamic environment. 10+ years of progressive experience in Category Management, Category Development, Commercial Strategy, Sales Strategy, or related CPG functions. Proven experience developing and executing category growth strategies that improve market share, distribution, retailer partnerships, and profitable revenue growth. Demonstrated ability to use syndicated data sources such as Circana/IRI, NielsenIQ, SPINS, Numerator, retailer POS, and shopper insights to develop recommendations. Experience creating customer-facing category stories and retailer presentations that influence distribution, assortment, and category growth decisions. Strong understanding of category management principles, shopper behavior, consumer insights, and retail dynamics. Experience partnering cross-functionally on innovation commercialization and portfolio strategy. Working knowledge of the 4Ps and their application across different retail channels. Exceptional analytical skills with the ability to turn complex data into clear, actionable business recommendations. Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously. Excellent communication, storytelling, and presentation capabilities, including experience presenting recommendations to senior leadership and external retail partners. Demonstrated ability to influence and collaborate effectively without direct authority. Ability to lead through ambiguity, prioritize effectively, and deliver results in a fast-growing environment. Collaborative, solutions-oriented mindset with a strong commitment to continuous learning and improvement. Passion for building consumer-centric, category-leading businesses and driving commercial excellence. Bachelor's degree in Business, Marketing, or a related field preferred; equivalent professional experience will be considered. Genuine interest in improving childhood nutrition and contributing to a purpose-driven mission. Must reside in the United States. Visa sponsorship is not available for this position. Benefits Remote-first work environment. Anticipated salary range of $140,000–$165,000 , with actual compensation determined based on factors including skills, qualifications, experience, and location. Annual bonus opportunity. 401(k) program with a 4% company match after three months. New-hire remote life stipend. Annual Nourish and Nurture allowance. Monthly cell phone and internet stipend. Quarterly home product deliveries and employee discounts. Up to 18 weeks of paid parental leave for new parents. Additional parental support programs, including a gradual return-to-work program, product support, and breast milk shipping assistance for eligible employees who travel after birth. Unlimited paid time off. Paid volunteer time. Paid time off for civic responsibilities, including jury duty and voting. Medical insurance covered at 100% for employees on select plans, with additional options available at reduced employee cost. Vision and dental insurance covered at 100% for employees and dependents. Life insurance. Flexible Spending Accounts and Health Savings Accounts for applicable plans. Employee Assistance Program. Additional legally required benefits, leaves, and insurance based on the employee's residence. Inclusive, collaborative, and fully remote culture focused on professional growth, purpose, and work-life balance.