Senior Integrated Content Marketing Strategist

Accountabilities:: Own end-to-end integrated content strategy and execution across thought leadership, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks. Lead content audits aligned with the B2B buyer journey, using audience research, market analysis, and stakeholder or customer interviews to identify opportunities to improve pipeline contribution. Define strategic content roadmaps for assigned accounts, ensuring deliverables are connected to client revenue, pipeline, and business objectives. Develop and communicate clear content theses, strategic recommendations, goals, forecasts, and testing priorities based on client data and audience needs. Optimize content operations through effective use of AI technologies and internal AI-enabled workflows. Ensure timely, accurate, and high-quality delivery of all integrated content workflows and deliverables. Proactively identify strategic insights, performance trends, and business-critical updates for internal teams and clients. Lead client communication and serve as a strategic authority on content direction, including presentations and recommendations to C-level stakeholders. Stay current with B2B content marketing trends and AI-driven content practices, advising clients on emerging opportunities and future strategies. Lead cross-functional content initiatives with Paid Media, SEO/AEO, Creative, Sales, and other teams to ensure content supports the broader marketing ecosystem. Independently manage a portfolio of complex B2B accounts, providing comprehensive strategic and operational coverage. Establish and maintain testing and optimization approaches across content formats, messaging, buyer stages, and conversion opportunities. Delegate work effectively to supporting strategists and writers, provide constructive feedback, and ensure deliverables are reviewed and completed on time. Mentor and develop team members, helping raise strategic, writing, and execution standards. Identify opportunities to expand content offerings by proposing new formats, services, and approaches before clients request them. Maintain strong attention to detail and quality standards, minimizing errors that could negatively affect client outcomes. Ensure launches and deliverables remain on schedule while maintaining high standards across account workflows. Requirements Minimum of 5 years of experience in B2B integrated content marketing, preferably in a client-facing environment supporting complex, multi-stakeholder sales cycles. Strong foundation in journalism, copywriting, or a related discipline is highly preferred. Advanced understanding of data analysis and visualization using tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce. Advanced, fluent experience with AI tools such as Claude, ChatGPT, Gemini, and Perplexity for research, ideation, drafting, analysis, and content operations. Advanced knowledge of integrated B2B content strategy, including thought leadership, lead magnets, sales enablement, whitepapers, research reports, one-sheeters, brochures, websites, landing pages, and brand messaging. Demonstrated ability to develop account-level content strategies, define a clear content thesis, and confidently defend strategic recommendations. Strong understanding of the full B2B marketing funnel and buyer journey, including how content can influence complex, multi-stakeholder purchasing decisions. Exceptional time management, prioritization, delegation, and organizational skills when managing high-volume and high-complexity account workloads. Proven ability to mentor, train, and provide constructive feedback to strategists and writers. Strong problem-solving skills with a proactive, solution-oriented mindset and a preference for original strategic thinking over templated execution. Exceptional presentation and communication skills, including the ability to present strategies and recommendations to C-suite executives. Ability to tailor storytelling and recommendations to different audiences while remaining clear, persuasive, and data-driven. Product-oriented perspective on content offerings, with the ability to identify and propose new formats, services, and approaches. Strong attention to detail and commitment to delivering accurate, high-quality work. Advanced written and spoken English proficiency is required. Comfortable working autonomously in a fully remote environment while collaborating effectively with distributed teams. Benefits Base salary paid in USD. Commission opportunities. Unlimited paid time off available from day one. Flexible work model with fully remote, in-office, or hybrid options. Monthly healthcare stipend of $50 to support healthcare or insurance costs. National holidays plus two Mental Health Recharge Days per year. Opportunities for career growth and leadership development within a rapidly growing organization. Ongoing personal and professional development programs. Quarterly awards with financial prizes and recognition for outstanding performance. Opportunities to participate in diversity, equity, and inclusion initiatives. Exposure to AI-enabled marketing workflows, advanced content strategies, and complex B2B accounts. Collaborative environment focused on continuous learning, strategic ownership, and measurable client impact.