Senior ERP Product Marketing Manager (QuickBooks Migration)

Accountabilities:: Own positioning and messaging for the QuickBooks migration program, clearly communicating the business value of moving to a modern cloud ERP platform. Develop differentiated messaging that explains why and when growing small businesses outgrow QuickBooks and how an ERP solution addresses their evolving needs. Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, professional services, and related segments. Develop thought leadership, content, and market messaging grounded in customer needs, ideal customer profiles, industry trends, and real-world business challenges. Support end-to-end go-to-market strategies and collaborate with marketing teams responsible for campaign execution. Partner with customer advocacy teams to develop and enhance customer stories, videos, and other evidence demonstrating successful transitions from QuickBooks. Collaborate closely with product, sales, partner, and industry teams to align messaging with product roadmaps, priorities, and capabilities. Use performance data and analytics to evaluate campaign effectiveness, refine content, and improve strategies across industry segments. Develop video scripts, product overview content, comparison videos, and interactive demos that showcase relevant workflows and use cases. Maintain and evolve marketing assets such as website messaging, comparison guides, datasheets, infographics, brochures, and industry-specific materials. Support release planning and ensure internal and external stakeholders remain aligned on positioning as products and capabilities evolve. Contribute to trade shows, webinars, partner events, customer events, presentations, and thought leadership sessions. Translate complex ERP functionality into clear, compelling business benefits for small business decision-makers. Requirements: 3–5 years of product marketing experience, with strong knowledge of small business accounting software, ERP or business management systems, accounting processes, business technology, and B2B marketing. Direct experience with QuickBooks or comparable small business accounting platforms; hands-on experience with QuickBooks Online or Desktop is a strong plus. Experience marketing to or supporting construction, manufacturing, distribution, professional services, or related industries is preferred. Strong understanding of product marketing principles, positioning, messaging, go-to-market strategy, and B2B buyer needs. Exceptional writing skills, with the ability to explain complex technical and ERP capabilities in clear, accessible language for small business audiences. Strong analytical and creative thinking, with the ability to combine market insight, data, and compelling storytelling. Excellent organization, communication, multitasking, and project management skills. Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred. Ability to collaborate effectively with product, sales, customer advocacy, partner, and industry teams. Comfortable presenting at events, webinars, partner sessions, and other customer-facing forums. Positive, collaborative, and practical approach to working in a fast-paced environment. Strong interpersonal skills and a willingness to build lasting professional relationships and contribute to shared team success. Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field. Benefits: Annual salary range of $130,000–$145,000, depending on location, skills, qualifications, experience, and other relevant factors. Eligibility for additional rewards, including annual bonus and stock, based on individual performance and applicable plan terms. Certain roles may also be eligible for sales incentives based on revenue or utilization. Medical, dental, and vision insurance for U.S.-based employees and eligible dependents. Employer-paid short-term and long-term disability coverage. Employer-paid basic life insurance. 401(k) plan with company match. Flexible time off. Sick and safe leave. Opportunity to shape product marketing strategy for a major QuickBooks-to-ERP migration initiative. Exposure to multiple industries, including construction, manufacturing, distribution, and professional services. Cross-functional collaboration with product, sales, partner, customer advocacy, and marketing teams. Opportunities to contribute to industry events, webinars, thought leadership, and customer-facing presentations. Benefits and perks may vary depending on employment circumstances and location.