Senior Digital Experience Research Analyst

Accountabilities: Define and own the user research strategy and roadmap, establishing scalable research frameworks, standards, and best practices across teams. Lead qualitative and quantitative research initiatives, including user testing, interviews, surveys, competitive benchmarking, and expert reviews. Analyze behavioral data and user feedback to identify insights, friction points, opportunities, and trends that inform product and digital experience decisions. Define and evolve web measurement strategies, monitor user behavior and digital performance, and communicate findings through dashboards and executive-level presentations. Own the experimentation program, including A/B and multivariate testing, partnering with design, product, and development teams to validate hypotheses and improve conversion and engagement. Develop compelling data stories that combine quantitative evidence with user perspectives and establish strong standards for communicating research insights. Build and maintain scalable research documentation and insight repositories so findings remain accessible, discoverable, and reusable across teams. Use tools such as Adobe Analytics, Customer Journey Analytics, Adobe Target, UserTesting, Microsoft Clarity, and survey/interview platforms to support research and optimization initiatives. Partner with cross-functional and global stakeholders to translate research findings into actionable digital strategy and experience improvements. Explore and apply AI-enabled research workflows, including interview transcript synthesis, feedback clustering, behavioral pattern identification, analysis acceleration, and reporting support. Requirements 4+ years of experience, or equivalent demonstrated expertise, in user research, digital experience, conversion optimization, or a related discipline. Proven experience defining and leading user research strategies, programs, or roadmaps. Strong expertise in both qualitative and quantitative research methodologies. Hands-on experience with Adobe Analytics, Customer Journey Analytics, and Adobe Target for analytics, personalization, and experimentation. Demonstrated data storytelling skills, including the ability to present research findings and insights that influence business or product decisions. Strong understanding of user-centered design principles and familiarity with accessibility standards. Experience working with large-scale websites or digital platforms, particularly in B2B environments, is valuable. Experience with qualitative research and behavioral analytics tools such as UserTesting, Microsoft Clarity, or Hotjar is beneficial. Experience applying AI tools throughout the research lifecycle is a plus. Experience establishing a research practice, framework, or insight repository from the ground up is advantageous. Strong analytical and strategic thinking, with the ability to connect behavioral evidence to business opportunities. Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders and drive alignment in a matrixed organization. Comfortable working autonomously in a fast-paced global environment with multiple priorities and evolving requirements. Benefits Remote work opportunity within the United States. Unlimited paid time off. 12 paid holidays, including 4 global self-care days. 24 paid volunteer hours annually. Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents. Medical, dental, and vision coverage beginning on the first day of employment. Mental health support, therapy sessions, and digital wellness resources through an Employee Assistance Program. 401(k) retirement plan with company matching contributions. Fertility, adoption, and surrogacy support. 24/7 virtual veterinary care at no cost. Legal services, identity protection, and supplemental health insurance options. Tax-advantaged spending accounts for healthcare, dependent care, and commuting. Professional development opportunities through LinkedIn Learning, O’Reilly, mentoring, workshops, and learning events. Compensation varies by U.S. geographic zone, with total target compensation ranges of $108,000–$180,000 in Zone 4 up to $149,100–$248,400 in Zone 1, depending on location, experience, education, skills, and other relevant factors.