Senior Creative Strategist - DTC / eCommerce

Accountabilities: Creative Strategy and Ownership: Lead advertising creative strategy across a portfolio of DTC and eCommerce brands, developing creative concepts, messaging frameworks, angles, hooks, scripts, and testing roadmaps aligned with client growth objectives. Performance Analysis and Optimization: Analyze creative performance data to identify winning concepts, diagnose underperforming assets, recognize meaningful trends, and translate insights into actionable iterations and new testing opportunities. Direct-Response Creative Development: Apply customer psychology, market sophistication, awareness levels, mass desires, offer positioning, and conversion-focused messaging to create advertising that addresses customer motivations, objections, and purchase barriers. Creative Testing and Experimentation: Develop clear hypotheses for creative tests based on customer insights, performance trends, emerging opportunities, and untested messaging angles. Establish structured approaches to testing and use results to inform ongoing creative development. Cross-Functional Collaboration: Work closely with Growth Strategists, Media Buyers, Visual Designers, Campaign Coordinators, and Copywriters to align creative priorities with campaign performance, media strategy, and broader business goals. Creative Quality and Feedback: Review advertising assets across user-generated content (UGC), video, static images, and carousel formats. Provide specific, actionable feedback that strengthens strategic alignment, messaging, visual execution, and overall performance potential. Design Guidance and Mentorship: Guide and coach Visual Designers to strengthen their creative judgment, execution quality, and understanding of performance marketing principles. Help ensure that creative concepts are translated effectively into high-quality advertising assets. Client Communication and Advisory: Participate in client strategy calls, contribute to content planning, guide creative shoots, and advise clients on producing stronger advertising assets. Present recommendations confidently, explain strategic reasoning, and constructively challenge assumptions when appropriate. Creative Process Improvement: Contribute to the development of creative frameworks, playbooks, briefing processes, testing methodologies, and learning systems that improve the consistency, speed, and effectiveness of creative strategy. Independent Execution and Prioritization: Take ownership of creative strategy, proactively identify opportunities, solve problems, manage competing priorities, and maintain momentum without requiring constant direction. Requirements: Professional Experience: At least four years of experience in performance creative strategy, including substantial hands-on work with DTC and eCommerce brands. Candidates should demonstrate the ability to own creative strategy independently and contribute from day one. Paid Social Expertise: Strong experience developing and testing Meta advertising creative across Facebook and Instagram, with a clear understanding of the platform's performance dynamics and the creative factors that influence advertising results. Proven Performance Results: A demonstrated track record of developing direct-response creative that contributes to measurable performance improvements. Must be able to interpret results, identify patterns, and use evidence to guide creative iteration and testing decisions. Direct-Response Marketing Knowledge: Deep understanding of customer psychology, mass desires, awareness levels, market sophistication, offer positioning, customer objections, and conversion-focused messaging. Able to apply these principles to advertising concepts designed to drive business outcomes rather than attention alone. Creative Judgment: Strong instincts for evaluating and improving creative across UGC, video, and static advertising. Able to identify strengths and weaknesses in concepts, hooks, scripts, messaging, and execution, and recommend practical improvements. Copywriting and Messaging: Excellent copywriting instincts, with the ability to develop compelling angles, hooks, scripts, and advertising copy that communicate value, address customer motivations, and encourage action. Analytical and Strategic Thinking: Able to build creative hypotheses, distinguish meaningful performance signals from noise, and connect advertising insights to broader growth objectives. Comfortable using data to prioritize opportunities and guide strategic decisions. Communication and Collaboration: Confident working directly with clients and cross-functional teams. Must communicate recommendations clearly, present strategic thinking persuasively, provide constructive feedback, and influence decisions through sound reasoning. Ownership and Adaptability: Highly self-directed, organized, and proactive, with the ability to manage multiple brands and competing priorities while maintaining high creative standards and delivering against business goals. Preferred Additional Experience: Experience working within a performance marketing or growth agency; developing creative for TikTok, YouTube, Pinterest, or other paid social platforms; mentoring designers, video editors, or creative team members; and contributing to creative frameworks, playbooks, or process improvements. Benefits: Competitive Salary: Annual compensation of USD $75,000–$85,000, depending on experience. Remote-First Work Environment: Work remotely within the United States, collaborating with a geographically distributed international team. Meaningful Ownership: Lead creative strategy for ambitious DTC and eCommerce brands and make a direct contribution to their growth. Collaborative Team Environment: Work alongside experienced Growth Strategists, Media Buyers, Visual Designers, and other creative professionals focused on performance and measurable results. Mentorship and Professional Development: Work directly with senior creative leadership, with opportunities for mentorship, continued learning, and professional growth. Creative Influence: Contribute to the evolution of creative strategy, production practices, frameworks, and processes. Full-Time Opportunity: Join a remote-first team in a role that combines strategic responsibility, creative leadership, and hands-on execution.