Senior Business Analyst — Digital Marketing

Accountabilities: Support the North American Seeds Routes to Market (RTM) digital ecosystem, encompassing marketing portals, CMS-powered websites, CRM platforms, and analytics solutions serving distributors, farmers, and business partners. Act as a strategic connection between business stakeholders and engineering teams, translating marketing objectives into clear technical requirements and actionable solutions. Bring a digital marketing perspective to product and business discussions, challenging assumptions with data and proposing opportunities to improve acquisition, activation, and retention. Define business objectives, establish measurable outcomes, and track progress through OKRs or comparable goal-setting frameworks. Work across digital marketing and technology platforms, including: Google Analytics 4 (GA4). Salesforce Marketing Cloud (SFMC). Salesforce CRM (SFDC). Web content management systems (CMS). Analyze marketing performance metrics and use insights to inform recommendations, priorities, and product decisions. Gather, structure, and document business and technical requirements through user stories, data mappings, process flows, and business rules. Facilitate Agile delivery activities, including backlog refinement, sprint planning, daily standups, and retrospectives. Collaborate with senior stakeholders, absorb different perspectives, structure business needs, and present concrete recommendations that support alignment and decision-making. Work closely with cross-functional teams to ensure requirements are understood, solutions are feasible, and delivery remains aligned with business goals. Contribute to integration testing and quality assurance activities where required. Requirements At least 6 years of experience in IT business analysis, with substantial hands-on experience in digital marketing environments. Strong understanding of digital marketing strategies and customer funnels, particularly acquisition, activation, and retention. Ability to interpret marketing metrics, identify performance opportunities, and recommend initiatives rather than focusing solely on requirements documentation. Experience defining objectives and measuring outcomes through OKRs or similar goal-setting frameworks in digital marketing contexts. Hands-on experience with Google Analytics 4 and at least one of the following: Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), or web CMS platforms. Background in software development, with an understanding of how business requirements are translated into code and delivered by engineering teams. Strong Agile delivery experience, including backlog refinement, sprint planning, standups, and retrospectives. Ability to produce clear, structured, and actionable documentation, including user stories, data mappings, process flows, and business rules. Fluent English, both written and spoken, with the ability to communicate confidently in English during daily stakeholder interactions. Strong interpersonal and communication skills, particularly when working with senior stakeholders and navigating differing opinions. Ability to listen carefully, organize complex information, develop practical proposals, and build alignment without creating unnecessary conflict. Nice to Have Technical knowledge of Drupal, cloud platforms, Salesforce Marketing Cloud, or ETF integrations. Experience with North American digital marketing strategies or Routes to Market (RTM) operating models. Background in agribusiness, consumer packaged goods (CPG), or agricultural technology. Familiarity with cross-functional integration testing and quality assurance processes. Experience using analytics and performance data to guide product and business decisions. Exposure to Continuous Integration and Continuous Delivery (CI/CD) environments. Benefits Health and dental insurance. Meal and food allowances. Childcare assistance. Extended paternity leave. Access to gym, fitness, and wellness partnerships through Wellhub (Gympass) and TotalPass. Profit Sharing and Results Participation (PLR). Life insurance. Continuous learning opportunities through a dedicated professional development platform. Access to a discount club. Free online resources supporting physical, mental, and overall well-being. Pregnancy and responsible parenting courses. Partnerships with online learning platforms. Access to a language-learning platform. Additional employee benefits and well-being initiatives.