Sales Development Representative, Mid Market I

Accountabilities: Generate new business opportunities through inbound and outbound prospecting, including email campaigns, cold calls, social selling, industry events, and marketing initiatives. Identify, research, and qualify prospective mid-market customers by understanding their business needs, operational challenges, and readiness to purchase. Develop and execute targeted outreach strategies, creating personalized email sequences and calling campaigns to engage key decision-makers and penetrate target accounts. Conduct initial prospect conversations to uncover business requirements, communicate relevant solutions, and determine whether opportunities meet qualification criteria. Educate and nurture leads throughout the early buyer journey, maintaining engagement and guiding prospects toward qualified meetings and appropriate next steps. Engage existing customers when required to identify cross-selling, upselling, and account expansion opportunities within assigned segments or product areas. Build and maintain a consistent pipeline of qualified prospects, ensuring sufficient coverage to meet monthly and quarterly performance objectives. Maintain accurate and up-to-date lead information, outreach activities, prospect interactions, and qualification details in CRM systems and sales engagement platforms. Collaborate with Account Executives to ensure a smooth handover of qualified opportunities, providing relevant prospect insights, identified needs, and conversation history. Partner with Sales, Marketing, and other cross-functional teams to improve messaging, refine lead-generation campaigns, and optimize prospecting processes. Track performance against key metrics, including qualified meetings, Sales Qualified Opportunities, activity targets, and pipeline contribution. Participate in regular coaching, sales training, and professional development activities to strengthen prospecting techniques, communication skills, and commercial effectiveness. Take ownership of daily activities and continuously test new approaches to improve engagement rates, qualification quality, and overall sales performance. Requirements Approximately 1–2 years of experience in sales development, business development, lead generation, or another outbound commercial role. Demonstrated ability to generate sales opportunities and meet or exceed activity, qualified meeting, or pipeline-generation targets. Strong verbal and written communication skills, with the ability to engage prospects professionally across phone, email, social media, and other communication channels. Excellent writing skills and the ability to create compelling, personalized outreach messages and effective sales sequences. Strong research and qualification skills, including the ability to identify relevant prospects, understand business challenges, and assess potential opportunities. Highly organized, self-motivated, and capable of managing multiple accounts, outreach campaigns, and competing priorities simultaneously. Comfortable working independently in a fast-paced, evolving, remote-friendly environment, demonstrating initiative and accountability for results. Adaptable and eager to learn, with the ability to respond constructively to changing processes, product offerings, customer requirements, and market conditions. Familiarity with CRM platforms and sales engagement tools is an advantage. Experience in HR technology, fintech, SaaS, or high-growth startup environments is beneficial but not mandatory. Entrepreneurial mindset, curiosity, resilience, and a strong commitment to continuous improvement. Collaborative approach and willingness to work closely with Account Executives, Marketing, and other stakeholders to achieve shared commercial goals. Based in India and able to work effectively with the relevant sales team and target customer segments. Benefits Competitive compensation: Market-aligned pay based on experience, skills, role requirements, and geographic location. For commission-eligible commercial positions, the stated salary range represents on-target earnings (OTE), including base salary and target commission. Equitable compensation practices: Pay decisions are based on objective, job-related criteria, without requiring candidates to disclose their salary history. Stock grant opportunities: Eligibility for equity or stock grants depending on role, employment status, and location. Flexible workspace options: Access to optional flexible office memberships through IWG, subject to local eligibility and applicable arrangements. Location-specific perks: Additional benefits and rewards tailored to employment status and country of residence. Remote-friendly work environment: The opportunity to work remotely from India while collaborating with an internationally distributed team. Professional development: Opportunities to strengthen sales prospecting, customer engagement, negotiation, and pipeline management skills through ongoing coaching and training. Career growth opportunities: Build a foundation for progression into Account Executive and other commercial roles by developing practical experience in lead generation and the sales cycle. High-growth technology environment: Gain exposure to innovative SaaS solutions supporting global hiring, payroll, HR management, and workforce operations. Inclusive workplace: Join a team that values diverse perspectives and promotes equal employment opportunities. Accessible recruitment process: Reasonable accommodations are available during the application, interview, and assessment stages for candidates with disabilities or other accessibility needs.