Retail Sales Director

Accountabilities:: The Retail Sales Director will lead the North American retail channel, combining strategic planning, commercial execution, and relationship management to accelerate growth and build a sustainable retail operation. Own and grow the retail business across North America, serving as the commercial lead for all retail activities. Manage and expand relationships with existing retail partners to increase sales, distribution, merchandising, and promotional opportunities. Identify, develop, and secure new partnerships with major national retailers across North America. Lead the full sales cycle, from prospecting and retailer presentations to negotiations, onboarding, and national product rollouts. Develop account strategies, pricing structures, product assortments, merchandising plans, and promotional initiatives to maximize long-term growth. Collaborate with Marketing, Operations, Supply Chain, Finance, and Product teams to execute retail initiatives effectively. Establish scalable retail processes, performance reporting, and commercial best practices to support business expansion. Represent the business in retailer meetings, product line reviews, and high-impact commercial negotiations. Build and lead the retail function as the organization grows, contributing to its long-term omnichannel strategy. Requirements: The ideal candidate is a commercially driven retail professional with a strong track record of securing national retail partnerships, launching consumer brands, and negotiating high-value agreements. They combine strategic thinking with hands-on execution, possess excellent relationship-building skills, and thrive in entrepreneurial environments where they can build new functions and drive measurable results. At least 7 years of experience selling products to major U.S. retailers. Significant experience in beauty, personal care, health and wellness, consumer products, lifestyle brands, or other consumer packaged goods (CPG) sectors. Demonstrated success launching brands into national retail chains. Established relationships with buyers at major U.S. retailers, considered a significant advantage. Proven experience negotiating national retail agreements and managing complex commercial partnerships. Strong understanding of category management, merchandising strategies, and retail economics. Excellent negotiation, presentation, communication, and relationship management skills. An entrepreneurial mindset and the ability to build commercial functions and processes from scratch. Based in the Miami area and comfortable working remotely with a globally distributed team. Willingness and ability to travel regularly within the United States and internationally to Israel approximately one to two times per year. Preferred Qualifications: Experience in the beauty industry. Experience managing retail businesses generating multi-million-dollar revenue. Background working with emerging or high-growth consumer brands. Experience scaling omnichannel businesses. Experience collaborating directly with founders and senior leadership. Benefits: Remote work arrangement based in the Miami, Florida area. Opportunity to build and lead a retail function from the ground up. Significant ownership and autonomy over North American retail strategy and commercial growth. Direct collaboration with company leadership and international cross-functional teams. Exposure to a high-growth, founder-led environment within the beauty and consumer products industry. Opportunities to shape long-term omnichannel strategy and influence business expansion. Travel opportunities across the United States and occasional international visits to Israel.