Pricing Strategy & Insights Manager

Accountabilities: In this role, you will lead strategic pricing initiatives, combining market intelligence, customer insights, and financial analysis to guide commercial decisions and improve pricing performance across products, services, and channels. Evaluate pricing opportunities across business units and offerings, including pricing metrics, models, price curves, bundling strategies, and new monetization opportunities. Partner with Data Science, Customer Center of Excellence, and Marketing teams to design and conduct pricing research and in-market tests focused on willingness to pay, price sensitivity, and perceived value. Translate consumer, competitive, and financial insights into actionable pricing recommendations and compelling business cases. Monitor competitor pricing, promotional activity, service offerings, and broader market developments across tax preparation, financial services, and adjacent industries. Design and assess pricing experiments, A/B tests, and market pilots by defining success metrics and KPIs, evaluating results and statistical significance, and recommending next steps. Develop pricing analytics, reporting tools, frameworks, and best practices to support consistent, data-driven decision-making. Manage and develop a Pricing Data Science Analyst, supporting their performance and professional growth. Lead cross-functional pricing initiatives, including project planning, stakeholder alignment, and the development of an enterprise-wide pricing roadmap. Requirements The ideal candidate combines strong strategic and financial expertise with hands-on pricing experience, advanced analytical capabilities, and the ability to influence stakeholders across a complex organization. Bachelor's degree in Business, Economics, Finance, Marketing, Analytics, or a related field. At least 5 years of experience in pricing strategy, corporate strategy, management consulting, consumer insights, or a related discipline. Strong strategic, analytical, and financial acumen, including experience developing business cases, conducting what-if scenario modeling, and translating financial impacts into recommendations. Solid understanding of pricing principles, including price elasticity, value-based pricing, promotional effectiveness, portfolio effects, and product positioning. Experience using consumer research, competitive analysis, and strategic business analysis to inform commercial decisions. Experience designing or evaluating pricing experiments, A/B tests, or market pilots, including defining KPIs, assessing statistical significance, interpreting findings, and recommending actions. Demonstrated ability to manage cross-functional initiatives, facilitate strategic discussions, and influence stakeholders at different organizational levels. Excellent written and verbal communication skills, including experience preparing executive presentations and facilitating workshops. Preferred Qualifications Experience in strategic pricing, pricing consulting, or commercial strategy for consumer-facing products or services. Familiarity with pricing research methodologies such as conjoint analysis, discrete choice modeling, and willingness-to-pay studies. Experience with price management and optimization tools, pricing software, or related capabilities. Knowledge of pricing structures and monetization strategies for digital products, professional services, subscriptions, and bundled offerings. Experience working across multiple business units in a large, matrixed organization. Familiarity with the tax preparation industry, financial services, or other seasonal, transaction-oriented consumer businesses. Benefits Annual salary range of $101,200–$161,900, depending on experience, education, skills, performance, and work location. Potential eligibility for additional earnings through incentive compensation or short-term incentive plans. Medical and prescription drug coverage for eligible associates and dependents. Access to a 401(k) retirement savings plan. Employee Assistance Program. Access to virtual fitness center programs. Associate discount program. Business Travel Accident Insurance. Associate Tax Preparation benefit. Remote work opportunity.