PR & Affiliate Senior Strategist, Shared Services

Accountabilities:: Develop written materials including bios, fact sheets, award submissions, agendas, client communications, and other PR and affiliate deliverables. Monitor media coverage for clients and competitors and maintain accurate, timely client-facing reports. Build and update media lists while researching relevant journalists, publications, influencers, and potential partnership contacts. Support full-funnel affiliate marketing strategies across top-, middle-, and bottom-of-funnel activities, including unique affiliate opportunities. Identify paid placement and CPA growth opportunities, develop recommendations, coordinate client approval, implement initiatives, and measure results. Support media, influencer, and celebrity outreach through sample sends, gifting, mailers, and related coordination. Contribute to creative brainstorming sessions and develop compelling media pitches that strengthen brand awareness, credibility, and reputation. Provide administrative and project support, including scheduling, special projects, events, and organization of shared resources. Build and maintain strong relationships with media contacts, influencers, affiliate partners, and other strategic stakeholders. Use AI technologies and internal marketing platforms to improve research, productivity, reporting, and business processes. Identify affiliate optimization opportunities and follow through on recommendations to improve client performance. Consistently meet reporting and project deadlines while maintaining high standards of accuracy and quality. Requirements: 1–2 years of experience in affiliate marketing, public relations, media relations, or a closely related field. Strong understanding of media and influencer relationships, particularly across health, wellness, beauty, fitness, and lifestyle publications and verticals. Excellent written and verbal communication skills for both client-facing and internal communications. Exceptional attention to detail, organization, follow-through, and accuracy. Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment. Creative mindset with a strong interest in public relations, affiliate marketing, media strategy, and brand storytelling. Demonstrated ability to work independently while collaborating effectively with account, creative, and strategy teams. Familiarity with affiliate strategies, partner sourcing, media pitching, reporting, CPA performance, and optimization is valuable. Comfortable using AI tools to support research, writing, workflow optimization, and other marketing activities. Ability to work as an on-the-ground representative for clients at media meetings, industry events, and affiliate activations as needed. Must be based in New York or the surrounding Tri-State Area, with flexibility to work remotely, in-office, or in a hybrid environment. Strong commitment to meeting deadlines, following established processes, and delivering error-free work with minimal supervision. Benefits: Comprehensive medical, dental, and vision insurance with up to 100% employer contribution toward employee monthly premiums. 401(k) plan with a 4% employer contribution match. Unlimited paid time off available from day one. Up to 4 hours of paid Volunteer Time Off per quarter. Flexible work environment with full-remote, in-office, or hybrid options. One-time $100 work-from-home stipend included with the first paycheck. Employee Assistance Program (EAP). 12 observed U.S. national holidays plus 2 mental health recharge days annually. Ongoing opportunities for career growth and leadership development. Employee development programs supporting personal and professional growth. Quarterly recognition programs with awards and prize opportunities. Opportunities to participate in diversity, equity, and inclusion initiatives.