Performance Marketing Manager

Accountabilities: Build, launch, manage, and continuously optimize paid performance marketing campaigns across Google Ads, LinkedIn, YouTube, X, Reddit, and other relevant channels. Own the full campaign lifecycle, including campaign architecture, bidding, targeting, creative testing, landing pages, forms, tracking, and optimization. Independently create landing pages, campaign templates, forms, and other digital marketing assets using HubSpot or comparable marketing platforms. Establish and maintain accurate tracking, attribution, reporting, and measurement frameworks so performance data is reliable and actionable. Monitor campaign performance and continuously test creative, keywords, bidding strategies, audiences, and landing-page variations to improve conversion efficiency and reduce cost per lead. Partner with content and creative stakeholders to adapt messaging into paid campaigns tailored to different customer segments and verticals. Manage performance marketing budgets and optimize spend against CAC, ROAS, lead-conversion, and other acquisition targets. Develop clear performance dashboards and provide regular reporting and recommendations to marketing and executive leadership. Identify opportunities for channel, campaign, and funnel improvements and take ownership of implementing those improvements with minimal oversight. Requirements 5+ years of hands-on experience managing performance marketing campaigns, including campaign setup, bidding, optimization, and measurement. Demonstrated ability to independently own a performance marketing channel or function from strategy through execution without relying on a large supporting team. Hands-on experience building landing pages, forms, campaign assets, and reporting dashboards in HubSpot or a comparable marketing automation platform. Strong knowledge of digital advertising platforms, campaign optimization, conversion tracking, attribution, and performance measurement. Meticulous and analytical approach to reporting, with the ability to maintain accurate tracking and communicate results clearly. Proven experience turning customer or company messaging into effective, conversion-focused paid campaigns. Experience driving lead generation and conversion across multiple customer segments, industries, or verticals. Strong analytical capabilities combined with sound creative judgment and a willingness to continuously test and experiment. Excellent written and verbal communication skills, with the ability to clearly present campaign performance and recommendations. Ability to work independently, prioritize competing initiatives, and take full ownership of outcomes. Experience marketing to buyers in healthcare, fintech, or eCommerce is a plus. Familiarity with agentic AI, identity verification, fraud, trust and safety, or compliance-focused markets is a plus. Experience working within an early-stage or growth-stage B2B SaaS environment is advantageous. Must be based in the United States and authorized to work in the U.S. Benefits Compensation: $180,000–$200,000 OTE. Equity compensation. Remote-first working environment. Flexible paid time off. 11+ company holidays annually. 401(k) retirement plan. Medical, dental, and vision insurance. Wellness benefits, including employee assistance and virtual healthcare resources. Paid parental leave. Inclusive workplace committed to diversity and equal opportunity.