Performance Marketing Associate

Accountabilities: Support end-to-end management of lower-funnel performance marketing campaigns, primarily for retail and eCommerce clients. Manage campaign budgets and execute paid media strategies designed to achieve client ROI and performance objectives. Set up and manage customer acquisition, retention, engagement, and retargeting campaigns across Google Ads, Microsoft Ads, display, and social media platforms including LinkedIn, YouTube, Facebook, Twitter, and Instagram. Continuously optimize campaigns through A/B testing, data analysis, trend identification, and performance insights. Monitor and improve key performance indicators such as click-through rate, conversion rate, ROI, and new customer acquisition. Analyze campaign results and interpret performance data to identify opportunities for ongoing optimization. Maintain campaign quality and ensure execution remains aligned with defined client objectives and performance targets. Develop accurate performance reports and communicate findings and recommendations through clear, convincing presentations. Establish a continuous optimization cycle by identifying improvement opportunities, testing changes, measuring outcomes, and applying learnings. Develop specialized expertise in technical performance marketing topics and share knowledge with colleagues and the wider team. Collaborate with international colleagues and contribute to an agile, data-driven working environment. Requirements Bachelor’s degree in Marketing, Business Administration, or a related field. Strong analytical and quantitative skills, with a genuine interest in working with numbers, data, and technology. Ideally, initial professional or academic experience in online marketing, particularly Search Engine Advertising (SEA/PPC) and social media advertising. Strong interest in performance marketing, paid media, campaign optimization, and data-driven decision-making. Solid Microsoft Excel skills and confidence working with performance data and metrics. Strong English communication skills, both written and verbal, at a professional or native level. Highly organized and able to manage responsibilities independently while maintaining attention to detail. Self-starter mentality with a strong sense of ownership and willingness to take responsibility. Team-oriented approach and ability to collaborate effectively with colleagues across functions and locations. Curiosity and willingness to learn new performance marketing technologies, tools, and methodologies. Ability to interpret campaign data, identify meaningful trends, and translate insights into practical optimization actions. Benefits Fully remote work opportunity based in India. Flexible working hours depending on responsibilities and business needs. Individual internal and external training opportunities. Access to conference and professional development opportunities. Regular performance and development discussions. Responsibility and ownership from the beginning of the role. Opportunity to work with an agile and international team representing more than 50 nationalities. Exposure to leading national and international eCommerce businesses and global performance marketing programs. Opportunities to deepen expertise in product advertising, paid search, PPC, and technical performance marketing. Possibility to work from other international offices from time to time, with accommodation provided where applicable. For employees based in Mumbai, in-person team meetings are held approximately every two weeks at a WeWork office.