Performance Marketing Apprentice

Accountabilities: Support the performance marketing team with day-to-day campaign reporting, data analysis, and paid media operations. Prepare daily, weekly, and monthly performance reports across digital advertising channels, including Google Ads, Meta Ads, and Microsoft Ads. Use Microsoft Excel and Google Sheets to organize, clean, analyze, and present campaign data. Monitor key marketing metrics, including advertising spend, impressions, clicks, click-through rates (CTR), cost per click (CPC), leads, conversions, and cost per acquisition (CPA). Maintain marketing dashboards, reporting spreadsheets, campaign trackers, and performance documentation. Assist with campaign quality assurance before and after launch by checking tracking links, landing pages, UTM parameters, creative assets, and campaign settings. Support campaign setup, monitoring, and performance reviews across paid media platforms. Identify basic trends, performance changes, and anomalies in campaign data, escalating findings when necessary. Assist with keyword, audience, competitor, and market research to support campaign planning and optimization. Review search terms, advertising placements, audience performance, and campaign-level reports under the guidance of experienced team members. Help maintain campaign naming conventions, tracking documentation, creative libraries, landing page links, and advertising assets. Document campaign changes, experiments, optimization activities, and key learnings to support continuous improvement. Use ChatGPT and other AI-powered tools to support research, reporting, documentation, campaign ideation, and workflow efficiency. Collaborate with creative, analytics, web, and marketing operations teams to coordinate tasks and support campaign execution. Communicate progress, priorities, questions, and potential blockers clearly while taking ownership of assigned responsibilities. Learn new marketing tools, advertising platforms, reporting processes, and customer acquisition strategies while contributing to ongoing team initiatives. Requirements: Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science, or a related field. Demonstrated interest in performance marketing, digital advertising, growth marketing, marketing analytics, or customer acquisition. Basic understanding of digital marketing principles, the customer acquisition funnel, and common campaign performance metrics. Basic to intermediate proficiency in Microsoft Excel and/or Google Sheets, with the ability to organize and work with numerical data. Familiarity with spreadsheet formulas, filters, pivot tables, charts, reporting, or data visualization is an advantage. Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics, or similar digital marketing platforms is beneficial but not mandatory. Basic understanding of UTM tracking, campaign URLs, landing pages, and conversion tracking is an advantage. Experience using ChatGPT or other AI tools for research, analysis, reporting, documentation, or productivity is preferred. Strong attention to detail and a methodical approach to reviewing data, reports, and campaign configurations. A proactive, self-motivated attitude, with the initiative to find resources, learn independently, ask questions, and take accountability. Ability to follow instructions, document processes, incorporate feedback, and seek clarification when needed. Strong written and verbal communication skills, with the ability to share findings and provide clear status updates. Good collaboration, time-management, and prioritization skills, including the ability to manage multiple tasks effectively. Curiosity about digital advertising, analytics, automation, artificial intelligence, and data-driven marketing optimization. Willingness to learn new tools and processes, take on challenging assignments, and work collaboratively in a remote environment. Availability to work Monday through Friday, from 6:30 PM to 3:30 AM India Standard Time (IST). Benefits: Monthly stipend: ₹40,000 INR for the duration of the six-month apprenticeship. Remote flexibility: Work remotely from India, with no requirement to work from a physical office. Practical industry experience: Gain hands-on exposure to paid media campaigns, performance reporting, campaign tracking, and digital marketing operations. Professional development: Learn from an experienced performance marketing team and develop practical skills in campaign analysis, reporting, and optimization. Technology exposure: Build familiarity with leading digital advertising platforms, spreadsheets, analytics tools, and AI-powered workflows. Portfolio-building opportunities: Develop transferable skills and practical experience that can support future career opportunities in digital marketing and analytics. Collaborative environment: Work with cross-functional teams and learn how different marketing functions contribute to campaign performance and business growth. Structured apprenticeship: Participate in a six-month learning experience designed to build foundational skills and prepare you for further growth in performance marketing.