Performance Creative Strategist — Freelance

Accountabilities:: Develop performance-focused creative concepts, hooks, headlines, body copy, and CTAs designed to capture attention, generate interest, and drive conversions. Translate audience pain points, motivations, and insights into compelling advertising ideas and testable creative hypotheses. Own the creative and strategic direction of advertising concepts, explaining the insight behind each idea and how it can be tested and evaluated. Work closely with designers to translate concepts into high-quality, test-ready creative assets. Create clear creative briefs and/or wireframes outlining the core message, visual hierarchy, attention-grabbing elements, and intended user response. Provide constructive feedback and direct creative iterations through to final execution. Analyse performance metrics such as CTR, CPA, CVR, frequency, and other relevant indicators to identify creative opportunities and inform future testing. Develop new creative angles, formats, variations, and hypotheses based on campaign data and learnings. Conduct ongoing creative research across Meta Ad Library, TikTok, competitor activity, and other relevant sources to identify trends and emerging opportunities. Balance creative innovation with established brand guidelines, positioning, and value propositions. Manage the creative process from ideation and briefing through design coordination, delivery, and preparation of final assets for launch. Coordinate timelines, priorities, deliverables, and stakeholders to ensure creative projects are completed on schedule. Continuously evaluate creative performance and apply learnings from each test to improve future concepts and campaigns. Requirements: Demonstrated experience in performance creative strategy, ideally within Meta Ads or other paid digital advertising environments. Strong creative thinking and performance copywriting skills, with the ability to develop original advertising concepts that stand out in competitive feeds. Portfolio demonstrating performance-oriented advertising work, including creative concepts, copy, and, where possible, campaign context and measurable results. Strong understanding of how creative strategy connects with audience insights, acquisition objectives, conversion, and campaign performance. Experience interpreting metrics such as CTR, CPA, CVR, frequency, and related performance indicators to inform creative decisions. Strong creative judgement and attention to detail, with the ability to work effectively within established brand guidelines while introducing fresh and differentiated ideas. Strong project-management skills, with the ability to structure creative projects, manage priorities, coordinate collaborators, and consistently meet deadlines. High degree of autonomy and organisation, particularly when working remotely and managing multiple creative initiatives. Strong research skills and curiosity about advertising trends, competitors, consumer behaviour, and emerging creative formats. Native or professional-level Spanish writing skills and fluent English communication skills. Experience working in an advertising agency environment is a plus. Experience with acquisition funnels and lead-generation campaigns is desirable. Basic knowledge of CapCut for video editing and Figma is an advantage. Experience creating or contributing to UGC content is a plus. Ability to clearly articulate creative hypotheses, explain why concepts should work, and use test results to inform subsequent iterations. Benefits: Fully remote freelance working arrangement from Europe. Flexible working environment with a strong emphasis on autonomy and work-life balance. Opportunity to work on performance-driven creative campaigns where ideas are tested, measured, and continuously improved. Close collaboration with designers and marketing specialists across the creative and performance functions. Opportunity to influence creative strategy and take ownership from initial idea through launch and optimisation. Exposure to modern digital advertising platforms, creative research, performance analytics, and acquisition marketing. Opportunity to build a portfolio of measurable, performance-oriented creative work. Growth and development opportunities through hands-on experience and exposure to new creative approaches and marketing trends. Flexible freelance engagement designed for experienced professionals who value autonomy and remote work. Opportunity to contribute to an international education and career-focused environment.