Paid Social Strategist

Accountabilities: You will own paid social campaign execution and creative development across multiple brands, balancing performance objectives, project coordination, and compliance requirements to drive efficient customer acquisition. Build, launch, manage, and scale Meta and TikTok campaigns, including campaigns, ad sets, and individual ads directly within each platform. Perform daily optimizations across budgets, bids, audiences, placements, and campaign pauses based on performance indicators such as CPA, CPQL, ABI, and enrolled debt. Manage value-based bidding strategies and Conversion API events to optimize campaigns toward qualified leads and enrolled customers. Plan and execute structured experiments across creative assets, audiences, bidding strategies, and landing pages, using clear hypotheses and performance analysis. Explore new audience segments and advertising formats, including Spanish-language campaigns and partnership ads. Coordinate multiple creative requests across brands, prioritizing projects according to their expected business impact. Track creative assets throughout the entire workflow, from initial request and development through approval, launch, and performance review. Maintain consistent naming conventions and project tracking systems to ensure visibility across creative initiatives. Communicate project status, timelines, dependencies, and potential blockers to relevant stakeholders. Deliver regular campaign performance reports highlighting results, key learnings, and recommended next steps. Identify creative fatigue, audience saturation, and opportunities to improve campaign performance and scale acquisition. Share successful strategies and insights across brands to maximize the impact of proven approaches. Develop creative concepts, hooks, scripts, and advertising copy for static images, video, user-generated content (UGC), Stories, and Reels. Produce, edit, or direct new creative assets in collaboration with designers, editors, and content creators. Adapt successful creative concepts across platforms and brands while maintaining each brand's distinct voice and positioning. Partner with compliance teams to review and secure approval for advertising copy, messaging, and claims before launch. Requirements: The ideal candidate combines strong paid social media buying expertise with creative instincts, analytical capabilities, and excellent project management skills. You should be comfortable managing multiple campaigns independently while working in a fast-paced, performance-focused environment. High school diploma or equivalent required; bachelor's degree in Business or a related field preferred. At least 5 years of experience managing paid social customer acquisition campaigns. Deep hands-on experience with Meta Ads Manager and strong working knowledge of TikTok Ads Manager. Proven track record of scaling lead generation or direct-response campaigns while maintaining efficient cost-per-acquisition targets, ideally with large advertising budgets. Experience managing multiple concurrent projects and maintaining structured systems for tracking creative development, approvals, and campaign launches. Experience with partnership ads, creator collaborations, or UGC programs. Working knowledge of Conversion API, event configuration, value-based bidding, and lead quality optimization. Strong analytical skills and the ability to build, interpret, and communicate campaign performance reports. Excellent written communication skills and the ability to execute quickly and independently. Demonstrated creative capabilities, including strong instincts for hooks, messaging, copywriting, and visual storytelling. Familiarity with tools such as Monday, Claude, Trybe, and other creative or project management platforms. Experience in financial services, debt relief, or other regulated industries is a plus, particularly when working with compliance teams on advertising reviews. Experience targeting Spanish-speaking or multicultural audiences is an advantage. Strong organizational skills and the ability to prioritize multiple tasks and projects simultaneously. Excellent verbal and written communication skills. Ability to work effectively in a fast-paced, high-volume environment while maintaining consistent performance. Computer proficiency and the ability to navigate multiple systems while managing several tasks. Professionalism and composure when handling challenging discussions. Openness to constructive feedback and continuous improvement. Reliability, punctuality, and availability for a full-time position. Benefits: Annual salary range of $86,500–$99,500, depending on location, relevant experience, skills, education, and qualifications. Comprehensive medical, dental, and vision insurance. 401(k) retirement plan with company matching contributions. Paid holidays, vacation, sick days, and volunteer time off. 12 weeks of paid parental leave. Pre-tax commuter and transit benefits. Life insurance coverage at no cost. Additional voluntary benefits options. Discounted pet health insurance through ASPCA. Employee wellness incentive program. Mentorship and leadership development programs. Team-oriented working environment with opportunities for professional growth. Remote working opportunity within the United States.