Paid Media Specialist - Meta Ads + Google Ads

Accountabilities:: Plan, launch, monitor, and optimize Meta Ads and Google Ads campaigns across a portfolio of approximately 10–15 clients. Manage advertising budgets of approximately USD 50,000–60,000 per month, including audiences, bidding strategies, creatives, and campaign performance. Monitor KPIs such as CPL, CPA, CPC, CTR, CPM, and conversion rates, identifying performance issues and implementing corrective actions. Build and manage advanced audiences, including Lookalike, Customer List, Retargeting, and Exclusion Audiences, as well as funnel-based segmentation. Conduct A/B tests and continuous optimization initiatives to improve campaign and conversion performance. Configure, validate, and troubleshoot Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion events, and CRM integrations. Investigate tracking, attribution, workflow, and conversion issues and ensure data remains consistent across advertising platforms, CRM systems, and reporting. Work with CRMs, marketing automation tools, pipelines, and workflows, adapting quickly to new platforms and processes. Optimize landing pages using WordPress, Elementor, GoHighLevel, or similar tools, including testing headlines, forms, CTAs, and other conversion-focused elements. Maintain dashboards and performance reports, document optimizations and learnings, and build repeatable processes and playbooks. Coordinate daily with Account Management, Project Management, and Design teams while managing priorities and deliverables independently. Requirements: Advanced English proficiency at C1 or C2 level. 3–7 years of hands-on experience in Paid Media or Performance Marketing, with recent direct experience managing both Meta Ads and Google Ads. Proven experience working in digital marketing, performance, or growth agencies and managing multiple clients and campaigns simultaneously. Strong command of Meta Ads and Google Ads, including campaign setup, optimization, audience management, bidding, budgeting, and performance analysis. Experience with Google Tag Manager, Meta Pixel, Conversions API, Google Analytics 4, conversion tracking, and attribution. Experience working with CRMs and marketing automation platforms, including lead workflows and campaign-related integrations. Experience with landing pages, conversion rate optimization, A/B testing, and performance-focused experimentation. Strong attention to detail and a habit of validating implementations and deliverables before considering work complete. High ownership, organization, prioritization, follow-through, autonomy, and practical judgment in a fast-paced environment. Ability to identify problems and take action without requiring every step to be predefined. Strong analytical and results-oriented mindset, with the ability to turn data and insights into concrete actions. Ability to learn new tools, processes, and business contexts quickly. Conversational Spanish or higher is highly valued. Experience with restaurants, hospitality, franchises, multi-location businesses, or US-based clients is a plus. Experience with GoHighLevel or similar platforms, workflow and pipeline creation, Agency Analytics, Looker Studio, or comparable reporting tools is valued. Familiarity with AI tools applied to marketing and performance is an advantage. Benefits: 100% remote work from Latin America. Full-time contractor position. Working hours compatible with Eastern Time. Daily collaboration with Account Management, Project Management, and Design teams. Direct reporting to the CEO. Opportunity to manage a substantial multi-client advertising portfolio with significant monthly ad spend. Hands-on environment focused on paid media execution, optimization, tracking, attribution, and measurable performance. Opportunity to work with a variety of digital marketing tools, platforms, and client business contexts.