Paid Media Specialist

Accountabilities:: Manage day-to-day paid media campaign execution across platforms including Google Ads, Meta, Programmatic, LinkedIn, and Bing where relevant. Own end-to-end campaign delivery and optimization for 1–2 assigned client accounts. Manage campaign budgets and pacing against agreed plans, targets, and client outcomes. Develop, review, and QA ad copy and creative inputs in line with platform and campaign best practices. Conduct search query reviews and apply performance learnings to improve campaign effectiveness. Execute ongoing platform optimization, campaign builds, expansions, testing, and performance improvements. Analyze campaign and market performance to identify trends, opportunities, and areas for improvement. Provide clear, commercially relevant insights and recommendations to clients and internal stakeholders. Participate in client work-in-progress meetings alongside Client Services teams. Maintain strong client relationships as the primary paid media delivery lead for assigned accounts. Requirements: 5+ years of paid media experience within an agency environment. Strong hands-on experience across multiple paid media platforms, particularly Google Ads, Meta, and Programmatic. Experience with LinkedIn Ads and Bing Ads is beneficial where relevant to client requirements. Strong analytical skills with the ability to interpret performance data and translate insights into practical actions. Strong understanding of campaign optimization, testing, budget management, and performance measurement. Excellent written and verbal communication skills, particularly in client-facing environments. Strong collaboration and stakeholder-management abilities. Commercially minded, proactive, and comfortable taking ownership of client outcomes. Ability to work independently and manage priorities effectively in a fully remote environment. Availability to work approximately 15–16 hours per month, generally across 2–3 days per week for 2–3 hours per day during Australian business hours. Benefits: Fully remote freelance opportunity within the APAC region. Approximately 15–16 working hours per month, offering a flexible part-time engagement. Remote-first working environment designed to support sustainable work-life balance. Opportunity to work with diverse client accounts and solve complex performance marketing challenges. Exposure to major paid media platforms and data-driven campaign strategies. Opportunity to contribute directly to measurable client performance and business outcomes. Collaboration with experienced digital marketing, client services, and delivery professionals. Compensation structured according to the engagement and applicable work location. Opportunity to develop and apply advanced paid media expertise within a performance-focused environment.