Organic Growth Manager (Social Media)

Accountabilities: You will lead the development and execution of organic social media growth strategies, combining creative experimentation, performance analysis, and operational leadership to build scalable acquisition channels. Grow the brand's social media accounts by attracting relevant audiences and building awareness, engagement, and trust in its products. Identify, test, and scale high-performing content formats that accelerate organic growth and drive users toward the product. Build and manage a network of social media accounts, developing it into a scalable acquisition channel that diversifies user acquisition strategies. Develop growth strategies based on business objectives, testing hypotheses related to content, distribution, audience engagement, and conversion. Optimize acquisition funnels to improve conversion rates, acquisition efficiency, and unit economics. Establish a continuous experimentation process, taking initiatives from initial hypotheses through testing, validation, and scaling. Leverage AI tools and automation to streamline repetitive tasks, improve content production, and scale channel operations efficiently. Develop analytics and performance tracking systems for organic social channels, using data to guide decisions and identify growth opportunities. Lead the working group responsible for the channel, coordinating content production, providing clear briefs, and communicating strategic priorities and changes in direction. Collaborate with relevant stakeholders to ensure that organic growth initiatives remain aligned with broader business objectives. Requirements The ideal candidate is a growth-oriented professional with a proven track record of scaling organic social media channels and translating creative strategies into measurable business results. Demonstrated experience driving significant organic growth, supported by measurable results and a clear understanding of the strategies and mechanisms behind that success. Experience managing and scaling networks of social media accounts while maintaining operational efficiency. Strong acquisition mindset, with a focus on conversion funnels, business metrics, and user acquisition rather than vanity metrics such as reach and followers alone. Creative and experimental approach, with the ability to develop strong hypotheses, iterate quickly, and scale successful initiatives. Strong analytical skills and confidence working with performance data to measure experiments and evaluate business impact. Experience using AI tools and automation to improve content production, experimentation, and growth operations. Strong ownership and leadership skills, with the ability to manage responsibilities independently, align stakeholders, and remain hands-on. English proficiency at B2 level or above. Nice-to-have qualifications: Experience working with subscription-based consumer applications. Familiarity with English-speaking markets and their social media audiences. Experience localizing and scaling content across different languages and markets. Background in performance creative development and optimization. Benefits Opportunity to build and scale an organic acquisition channel for a new global wellbeing brand. Significant ownership and autonomy over growth strategies and experimentation. Direct impact on business performance and user acquisition results. Opportunity to work at the intersection of creative marketing, growth hacking, AI, and technology. Exposure to innovative AI-powered products and personalized digital wellbeing experiences. Collaborative environment with ambitious teams and opportunities for professional growth. International and remote working environment.