National Accounts Manager- Natural Channel

Accountabilities: Manage national retail accounts: Build, develop, and maintain strategic relationships with major natural and specialty grocery chains, including Whole Foods Market, Sprouts, The Fresh Market, and Fresh Thyme. Drive national account launches: Develop launch strategies, coordinate new customer onboarding, and work with distributor partners to ensure product setup, purchase orders, and fulfillment are completed accurately and on schedule. Expand distribution and assortment: Secure new distribution opportunities, increase store coverage, drive SKU additions, and present new flavors and product lines to retailers to improve shelf presence and sales velocity. Develop retail sales and promotional strategies: Create promotional calendars, launch plans, and cost-effective retailer programs designed to increase sell-through, strengthen brand visibility, and deliver sustainable growth. Optimize trade investment: Evaluate promotional history, trade spending, and return on investment to improve profitability while meeting sales and distribution objectives. Strengthen retailer relationships: Build and nurture partnerships with buyers, brokers, distributor account managers, and other key stakeholders to identify new placements, additional facings, and opportunities for account expansion. Coordinate in-store execution: Establish priorities for third-party merchandising partners and ensure retail sales and marketing initiatives are implemented effectively at store level. Analyze performance and forecast demand: Monitor market data, sales reports, and account performance metrics to prepare accurate forecasts, support production lead times, and identify opportunities to improve sales. Report on account performance: Provide regular updates to sales leadership on retailer status, priorities, forecasts, challenges, and growth initiatives. Prepare strategic presentations: Present account plans, objectives, performance results, and commercial strategies to leadership on a consistent basis. Collaborate on trade marketing initiatives: Partner with trade marketing teams to coordinate retail activations, point-of-sale materials, and promotional programs that increase awareness and drive sales. Manage account budgets: Coordinate budget planning and approvals to ensure retail investments are aligned with business priorities and financial objectives. Contribute to sales strategy: Participate in recurring sales meetings, share progress and challenges, align with broader commercial priorities, and attend trade shows and industry events as needed. Requirements: 8–10 years of experience in the consumer packaged goods (CPG) industry, preferably in sales, account management, or retail business development. 2–4 years of direct experience working with buyers and brokers at a minimum of two national retail chains, specifically including Whole Foods Market and Sprouts. Proven ability to develop retailer relationships, expand distribution, secure additional product placements, and grow sales across national accounts. Experience developing retail launch strategies, promotional calendars, trade marketing programs, and account growth plans. Strong commercial and analytical capabilities, including experience evaluating sales performance, trade spending, promotional ROI, and demand forecasts. Understanding of distributor relationships, retailer onboarding, product setup, purchase order coordination, and in-store execution. Excellent planning, organization, project management, communication, negotiation, and presentation skills. Ability to work independently, take initiative, and follow projects through from planning to execution and measurable results. An entrepreneurial mindset and the ability to adapt quickly to ambiguity, evolving priorities, and a fast-growing business environment. Strong interpersonal skills and the ability to collaborate effectively with sales, marketing, merchandising, distribution, and senior leadership teams. Proficiency in Google Workspace and Microsoft Office, with familiarity with Slack and video conferencing tools. Flexibility to work evenings and weekends when required for special events, retail activations, or trade shows. A reliable vehicle, valid driver's license, current vehicle registration, and proof of insurance. A genuine interest in functional beverages, consumer wellness, and products designed to support relaxation and everyday balance. Benefits: Base salary: $130,000–$150,000 per year, plus cash incentives. Actual offers may vary based on experience, and the stated range may change. Remote work: Fully remote position within the United States. Health coverage: Medical, dental, and vision insurance. Paid time off: Paid-time-off program to support rest and personal commitments. Retirement savings: 401(k) plan. Life insurance: Life insurance coverage as part of the benefits package. Mindfulness and well-being support: Calm app membership and employee advisory resources. Sabbatical opportunity: Potential for a six-week unpaid sabbatical after two years of service. Additional coverage options: A range of voluntary benefits. Growth and ownership: Opportunity to shape national retail strategy, build influential customer relationships, and contribute directly to commercial expansion. Dynamic working environment: Work in a growing business where initiative, adaptability, collaboration, and entrepreneurial thinking are valued.