Meta Ads / Paid Media Virtual Assistant

Accountabilities: As a Meta Ads / Paid Media Virtual Assistant, you will oversee the client's paid advertising activities, ensuring campaigns are properly configured, monitored, and optimized. Your main responsibilities will include: Meta Advertising & Campaign Management: Manage and optimize Facebook and Instagram advertising campaigns through Meta Ads Manager. Build and configure campaigns, ad sets, audience segments, exclusions, retargeting strategies, and lookalike audiences. Analyze historical campaign data to identify insights and guide advertising strategies. Launch, monitor, and continuously optimize paid campaigns. Conduct creative, audience, and campaign testing to improve performance. Identify high-performing and underperforming advertisements and recommend appropriate budget adjustments and creative improvements. Tracking & Attribution: Set up, configure, and verify Meta Pixel, Conversions API (CAPI), purchase and conversion events, UTMs, and attribution tracking. Coordinate with funnel and CRM specialists to ensure accurate end-to-end tracking from advertisement clicks to purchases or conversions. Test and troubleshoot tracking configurations before and after campaign launches. Monitor conversion data and identify discrepancies or tracking-related issues. Performance Monitoring & Reporting: Track key paid media performance indicators, including advertising spend, Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Cost per Click (CPC), and conversion rates. Analyze campaign performance and identify opportunities for improvement. Maintain consistent campaign naming conventions, reporting structures, and documentation. Use historical performance data to support optimization decisions and budget recommendations. Launch & Funnel Support: Support digital product launches and evergreen funnels through targeted paid advertising. Prepare campaigns, audiences, tracking configurations, and creative requirements ahead of scheduled launches. Coordinate with funnel and CRM teams to ensure campaigns are fully prepared for launch. Prioritize the preparation and execution of the Free Money / Subsidies & Incentives funnel. Identify and communicate creative requirements, technical concerns, funnel issues, and potential launch blockers. Team Communication & Collaboration: Provide regular campaign updates through Slack. Proactively communicate issues that could affect advertising performance or launch timelines. Take ownership of paid media activities and coordinate effectively with funnel, CRM, and other relevant team members. Requirements : The ideal candidate is an experienced paid media professional who can independently manage advertising campaigns and understands how paid traffic connects with tracking systems, sales funnels, CRM platforms, and conversions. You should demonstrate the following qualifications and skills: Hands-on experience managing Meta advertising campaigns across Facebook and Instagram. Practical experience with campaign creation, audience targeting, exclusions, retargeting, and lookalike audiences. Proven ability to monitor, analyze, and optimize paid advertising performance. Strong understanding of key advertising metrics, including CPA, CAC, ROAS, CTR, CPC, and conversion rates. Experience configuring and troubleshooting Meta Pixel, conversion events, and attribution tracking. Familiarity with Meta Conversions API (CAPI) and UTM tracking. Strong analytical and problem-solving abilities, with a data-driven approach to campaign optimization. Excellent written and spoken English, preferably near-native proficiency. Strong communication, collaboration, and documentation skills. Highly organized and detail-oriented, particularly when managing campaign configurations and tracking systems. Proactive approach to identifying potential issues and communicating blockers. Ability to work independently, manage priorities, and take ownership of assigned responsibilities with minimal supervision. Comfortable collaborating with funnel and CRM teams in a remote environment. Software & Applications: Experience with the following platforms and tools is relevant to the role: Meta Ads Manager. Meta Business Suite. GoHighLevel. Slack. Google Drive. Google Docs and Google Sheets. Canva. Google Analytics (GA4). Benefits : Competitive compensation rates. Weekly payments. Part-time remote freelance opportunity. Approximately 10 hours per week. Working schedule from Monday to Friday, approximately 10:00 AM–12:00 PM EST. Flexible scheduling arrangements, subject to mutual agreement and client requirements. Free training and professional upskilling opportunities. Ongoing support and guidance throughout the engagement. Access to a collaborative professional community. Opportunities to explore additional freelance assignments and roles. Opportunity to work with international clients and develop expertise in digital advertising and paid media.