Marketing Senior Manager - Accenture Edge

Accountabilities: Translate business priorities into comprehensive marketing strategies, plans, and programs supporting client acquisition, growth, retention, and brand reputation. Represent client needs, challenges, and business objectives in marketing decisions, informing audience targeting, segmentation, campaign planning, and activation. Develop and manage joint marketing plans with priority technology partners, including co-marketing initiatives, joint go-to-market activities, Market Development Funds (MDF), and differentiated market approaches. Develop and apply consistent messaging across market positioning, buyer journeys, solution narratives, content assets, and seller enablement materials. Build and manage core marketing content, business rhythms, acquisition stories, and client engagement moments, adapting them for different channels, partners, and local markets. Collaborate with campaigns and market units to deliver integrated demand generation programs that reach mid-market buyers and contribute to qualified sales pipeline. Work closely with the global marketing team, sharing expertise, coaching colleagues, and promoting consistent, high-quality outcomes. Measure marketing performance against agreed KPIs, using analytics and insights to evaluate effectiveness and drive continuous improvement. Support budget planning and management, business case development, approval processes, and disciplined operational execution. Help establish an AI-first direction for marketing, identifying opportunities to embed intelligent tools and improve the effectiveness of marketing activities. Build strong relationships with senior stakeholders and contribute to strategic decisions across a matrixed organization. Requirements At least 10 years of professional B2B marketing experience. Minimum 5 years of experience supporting technology products, services, or solutions through marketing initiatives. Excellent English communication skills. English is essential because the role involves frequent interaction with multinational teams across North America, where English is the common working language. Expertise in mid-market marketing, demand generation, and partner or ecosystem marketing. Full-funnel marketing experience across events, social media, email, direct mail, and digital channels. Experience using CRM systems and marketing automation platforms. Proven ability to build, develop, and scale high-performing global marketing teams. Strong AI fluency, including the ability to establish an AI-first marketing direction and integrate intelligent tools into marketing workflows. Familiarity with marketing analytics, attribution modeling, performance dashboards, and data-driven decision-making. Strong stakeholder management skills, with the ability to influence senior leaders and build relationships across complex, matrixed organizations. Strategic thinking, sound judgment, and the ability to connect marketing activities with broader business objectives. Creativity, innovation, and the ability to develop distinctive marketing approaches that differentiate solutions in competitive markets. Collaborative leadership style, strong communication skills, and the ability to take ownership of complex initiatives with limited guidance. Benefits Annual base salary range: CAD $121,750–$242,800 for roles located in British Columbia, Ontario, or New Brunswick. Actual compensation may vary based on office location, role scope, skills, and professional experience. The published salary range is a guideline rather than a maximum; offers may exceed the range in appropriate circumstances. Potential additional compensation and benefits; specific details are available through the recruiting team. Remote work arrangement. Opportunity to contribute to a global marketing strategy serving mid-market organizations. Exposure to technology partnerships, AI-driven marketing innovation, and integrated go-to-market programs. Opportunities for global collaboration, strategic influence, and professional growth.