Marketing Content Strategist and Copywriter

Accountabilities: Define, develop, and maintain a consistent brand voice and messaging framework across all communication channels and customer touchpoints. Write, edit, and optimize website copy, landing pages, product descriptions, and other digital content to improve clarity, engagement, and conversion. Develop compelling product messaging, positioning statements, and value propositions that communicate key differentiators and business benefits. Create and manage multi-channel marketing content, including email campaigns, LinkedIn posts, social media content, and product launch announcements. Develop case studies, customer success stories, sales collateral, presentations, and pitch decks that support lead generation and business development. Write scripts for promotional videos, training videos, onboarding materials, and educational content that communicate information effectively. Review, edit, and improve content produced by other departments to ensure accuracy, consistency, readability, and alignment with brand standards. Build and maintain a centralized messaging and copy library, including reusable content assets, brand guidelines, and approved messaging frameworks. Collaborate with designers, marketers, product teams, recruiters, leadership, and video editors to align written content with visual communication and broader marketing objectives. Conduct research into target audiences, customer needs, industry trends, and competitive positioning to inform content strategy and strengthen messaging. Apply content strategy principles, information architecture, and marketing psychology to simplify complex concepts and guide audiences toward meaningful action. Use AI-powered tools to support research, brainstorming, drafting, editing, and content production while applying independent judgment, strategic thinking, and creative expertise. Continuously refine content quality, messaging consistency, and production workflows to support evolving business priorities and future client-facing marketing initiatives. Requirements At least 3 years of professional experience in content marketing, copywriting, brand strategy, or a related field. Demonstrated experience writing for B2B audiences, with the ability to create clear, persuasive, and audience-focused marketing communications. Experience developing multi-channel marketing campaigns and producing content for websites, landing pages, email marketing, social media, product marketing, and sales enablement. Exceptional writing, editing, proofreading, and storytelling skills, with a strong command of language, tone, structure, and audience engagement. Solid understanding of brand messaging, positioning, value propositions, content strategy, marketing psychology, and customer behavior. Ability to simplify complex ideas, products, and processes into accessible, compelling content that communicates value and encourages action. Strong research and analytical skills, including the ability to understand target audiences, identify relevant insights, and translate findings into effective messaging. Experience creating presentations, pitch decks, case studies, customer success stories, sales collateral, and other business-focused content. Strong understanding of information architecture and the ability to organize content logically across digital platforms and communication channels. Proficiency with Microsoft 365, Grammarly, Canva, and other relevant content creation and editing tools. Familiarity with AI-powered productivity and writing tools such as ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, and Canva AI. Candidates should use AI to improve efficiency and content quality without compromising originality, creativity, or strategic judgment. Excellent attention to detail, organizational skills, and the ability to manage multiple content projects and deadlines in a fast-paced environment. Strong communication and collaboration skills, with the ability to work effectively across marketing, design, product, sales, recruitment, and leadership teams. Experience in SaaS, technology, software, recruitment, or other related industries is preferred. A portfolio featuring 3–5 relevant work samples demonstrating writing quality, messaging expertise, and strategic thinking. Suitable examples include website copy, landing pages, product messaging, email campaigns, social media content, case studies, sales collateral, presentations, brand messaging guidelines, and long-form articles. Candidates working under non-disclosure agreements may submit personal projects or anonymized samples. Candidates are encouraged to apply even if they do not meet every requirement. Relevant experience, a willingness to learn, strong communication skills, and a genuine passion for strategic content creation are valued alongside formal qualifications. Benefits Work arrangement: Fully remote position based in India, offering the flexibility to work from any location within the country. Employment type: Full-time opportunity within a growing marketing department. Strategic ownership: The opportunity to shape brand messaging, establish a consistent voice, and influence content strategy across multiple channels. Creative impact: The chance to transform complex business ideas into engaging stories that support brand awareness, customer engagement, and business growth. Cross-functional collaboration: Opportunities to work closely with marketing, design, product, sales, recruitment, and leadership teams. AI-powered innovation: Exposure to an AI-first marketing environment that encourages the use of modern tools to enhance productivity, research, and creative output. Professional development: Opportunities to strengthen expertise in B2B copywriting, product marketing, brand strategy, storytelling, and multi-channel content development. Broad content experience: The opportunity to contribute to a diverse portfolio of marketing, product, sales, training, and future client-facing projects.