Marketing Communications Manager

Accountabilities:: Lead the development and execution of integrated marketing communications strategies supporting men's health market development, patient awareness, healthcare professional education, referral development, and treatment access. Translate market research, customer insights, patient journey analysis, and business objectives into effective audience strategies, messaging frameworks, campaign plans, and marketing materials. Plan and manage omnichannel campaigns across digital platforms, social media, email, websites, print, video, paid media, events, and sales enablement resources. Collaborate with market development and product marketing teams to define campaign objectives, audience segments, calls to action, channel strategies, performance indicators, and optimization plans. Develop clear, accurate, and engaging communications that help patients and healthcare professionals understand health conditions, treatment options, and pathways to care. Oversee the creative development process from initial briefing and concept creation through copywriting, design, production, review, approval, launch, and ongoing optimization. Manage external agencies and vendors, ensuring deliverables meet quality standards and project requirements while remaining within agreed budgets and timelines. Partner with digital marketing and marketing automation teams to support audience segmentation, customer journeys, lead generation, nurture campaigns, and performance measurement. Provide field teams and internal stakeholders with approved marketing materials, campaign guidance, and practical resources that enable consistent execution. Coordinate cross-functional review and approval processes, ensuring all communications meet applicable legal, regulatory, medical, brand, and compliance requirements. Manage content creation, review, and approval workflows using relevant promotional materials management systems, including responsibilities for creating, reviewing, and maintaining approved materials. Maintain consistent brand messaging and deliver a cohesive experience for patients, healthcare professionals, and other audiences across all communication channels. Establish campaign KPIs, monitor performance, analyze results, and recommend data-driven improvements to increase engagement and business impact. Maintain clear communications plans, project schedules, budgets, dependencies, stakeholder updates, and risk assessments to ensure timely and effective delivery. Uphold the highest standards of professional ethics, regulatory compliance, and organizational integrity in all business activities, and undertake additional responsibilities as needed. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field is required; an advanced degree is preferred. At least five years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline. Demonstrated experience developing and executing integrated marketing campaigns that move audiences from awareness to engagement and action. Previous experience in a regulated industry, particularly medical devices, healthcare, or pharmaceuticals, is strongly preferred. Proven ability to lead cross-functional initiatives and manage external creative, digital, media, and production agencies. Experience overseeing project budgets, timelines, creative deliverables, approval workflows, and competing priorities. Strong strategic communications, messaging, storytelling, copywriting, and content development capabilities. Ability to translate complex clinical, market, and business information into clear, accessible, and actionable communications for diverse audiences. Solid understanding of audience journeys, omnichannel marketing, campaign measurement, performance analytics, and continuous optimization. Excellent written and verbal communication, presentation, facilitation, and stakeholder management skills. Strong project management, organizational, analytical, and problem-solving abilities, with exceptional attention to detail and follow-through. A proactive, results-oriented approach, with the ability to identify opportunities, take ownership, make sound decisions, and execute effectively in a fast-paced environment. Demonstrated ability to influence without direct authority, build cross-functional alignment, and collaborate with diverse stakeholders across a global organization. Creative and critical thinking skills, combined with adaptability, initiative, and a practical approach to achieving business objectives. Proficiency in Microsoft Office; familiarity with content review systems, digital asset management tools, marketing automation platforms, analytics solutions, and customer relationship management systems is an advantage. A collaborative, open-minded, and agile working style, supported by a strong commitment to ethical conduct and professional integrity. Willingness and ability to travel up to 10% as required. Benefits: Competitive salary: Annual base salary ranging from $118,000 to $135,000, depending on qualifications, experience, skills, and geographic location. Additional compensation: Potential eligibility for performance-based bonuses and other incentive programs. Healthcare coverage: Comprehensive medical, dental, and vision insurance options for employees and their families. Wellness and mental health: Access to company-sponsored wellness programs and mental health resources. Retirement and financial planning: A competitive 401(k) plan with an immediately vested company match, financial planning services, and corporate discounts. Paid time off and leave: Generous paid time off, qualifying leave of absence benefits, and paid parental leave for birthing and non-birthing parents. Flexible working arrangements: Flexible work hours and potential flexible work arrangements to support work-life balance. Professional development: Access to training, mentorship, continuous learning opportunities, career advancement programs, and tuition reimbursement. Recognition and rewards: Programs recognizing employee contributions and achievements, including potential bonuses, awards, peer recognition, and special events. Inclusive and collaborative culture: A supportive work environment that values diverse perspectives, professional growth, and a strong sense of belonging. Community engagement: Opportunities to participate in team-building activities, volunteering, and company-sponsored events. Purpose-driven work: The opportunity to contribute to healthcare marketing initiatives that help people with intimate healthcare needs access relevant information, services, and treatment options. Sustainability commitment: The opportunity to work within an organization that incorporates sustainability ambitions into its broader business strategy.