Marketing Campaigns and Programs Associate

Accountabilities: Own the end-to-end execution of webinar programs, including hosted events and third-party webinars with partners and sponsored-content vendors. Identify, evaluate, and manage external webinar vendors and partners, including negotiating terms, coordinating deliverables, and monitoring lead delivery. Recruit and coordinate internal and external speakers, including customers, partners, field technical leaders, and product experts. Prepare speakers and manage event run-of-show documents, rehearsals, schedules, and live webinar logistics. Oversee webinar platform setup, registration pages, follow-up nurture campaigns, and the handoff of on-demand content. Develop and coordinate promotional campaigns across email, social media, and paid digital channels in collaboration with demand generation, content, and creative teams. Build promotional plans and timelines designed to increase registrations and attendance among target audiences and support pipeline objectives. Coordinate with sales, sales development representatives (SDRs), and field marketing teams to align post-webinar follow-up with account priorities and pipeline opportunities. Track and report program performance, including registrations, attendance, engagement, pipeline contribution, and cost per outcome. Translate campaign data into actionable insights and recommendations to improve future programs. Develop repeatable playbooks, workflows, and processes to operationalize and scale successful demand generation initiatives. Support additional marketing campaigns and growth marketing programs as needed. Requirements: 1–2 years of experience in B2B marketing, demand generation, campaign management, or a related field. Hands-on experience managing webinar programs, including hosted and/or third-party events, from planning through promotion and follow-up. Experience promoting marketing programs through email, social media, and paid digital channels. Ability to measure and report on campaign performance, using data to evaluate results and recommend improvements. Strong project management and organizational skills, with the ability to manage multiple programs, deadlines, and stakeholders simultaneously. Excellent written and verbal communication skills. Demonstrated ability to collaborate across marketing, content, product marketing, sales, and external partner teams. Comfortable working in a fast-paced, cross-functional environment that combines creativity with accountability. Creative and proactive approach to developing scalable demand generation programs through process improvements, automation, and testing. Ability to take ownership of projects, manage execution details, and maintain focus on measurable outcomes. Nice to have: Experience in B2B technology, SaaS, or developer-focused growth marketing. Previous experience in a fast-paced business environment. Familiarity with broader growth marketing programs and campaign management. Interest in artificial intelligence, DevOps, and software delivery technologies. Benefits: Annual salary range: $79,000–$97,000 USD. Comprehensive healthcare benefits. Flexible Spending Account (FSA). Flexible work schedule. Employee Assistance Program (EAP). Flexible Time Off. Parental leave. Monthly internet reimbursement. Monthly, quarterly, and annual social and team-building events. Fully remote work within the United States.