Marketing Campaign Manager

Accountabilities:: Develop and implement targeted, product-specific marketing campaigns aligned with business objectives, revenue targets, and growth strategies. Define audience segments, campaign messaging, positioning, and channel strategies based on product value propositions and customer needs. Collaborate with Product Marketing and Sales teams to align campaign priorities, product positioning, and pipeline generation objectives. Plan, launch, and manage multichannel campaigns across email, paid advertising, content marketing, webinars, social media, and other relevant channels. Coordinate campaign execution across multiple software products, ensuring consistent messaging and alignment with overall marketing strategies. Design and implement A/B testing initiatives to improve campaign effectiveness, engagement, and conversion rates. Continuously monitor campaign performance and optimize targeting, messaging, channels, and budgets using data-driven insights. Track and measure campaign contributions throughout the marketing and sales funnel, including Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline generation, revenue, and product adoption. Own and monitor key performance indicators, including Customer Acquisition Cost (CAC), marketing ROI, conversion rates, and acquisition efficiency. Work closely with Sales teams to ensure effective lead handoffs, improve lead quality, and support progression through the sales pipeline. Develop and refine audience segments using behavioral, firmographic, and intent data to improve targeting accuracy and campaign relevance. Create personalized messaging, content, and offers tailored to specific customer personas, industries, and product use cases. Leverage marketing automation and analytics platforms to monitor campaign performance, evaluate effectiveness, and identify optimization opportunities. Prepare regular performance reports and communicate actionable insights, trends, and recommendations to relevant stakeholders. Identify successful campaign strategies and opportunities to scale initiatives that generate measurable business results. Partner with Product Marketing teams on product positioning, messaging development, and product launch activities. Coordinate with Content, Design, and Digital Marketing teams to develop high-quality campaign assets and ensure timely delivery. Collaborate with Revenue Operations to improve campaign tracking, attribution models, reporting accuracy, and performance measurement. Continuously identify opportunities to improve campaign processes, marketing efficiency, and return on investment. Requirements: 7–10+ years of professional experience in B2B demand generation, integrated marketing, or marketing campaign management, preferably within the software or SaaS industry. Proven track record of developing and executing successful marketing campaigns that generate measurable revenue and contribute to business growth. Strong understanding of B2B marketing strategies, demand generation principles, customer acquisition, and sales pipeline development. Hands-on experience with marketing automation platforms such as HubSpot or Marketo. Experience using CRM platforms, particularly Salesforce, to manage marketing activities, track leads, and measure campaign performance. Practical experience managing paid acquisition channels and performance marketing campaigns. Strong analytical capabilities, with the ability to interpret marketing data, evaluate campaign effectiveness, and translate insights into actionable improvements. Knowledge of audience segmentation, behavioral targeting, personalization strategies, and customer journey optimization. Understanding of marketing attribution models, funnel analytics, and performance measurement methodologies. Familiarity with key SaaS business metrics, including Annual Recurring Revenue (ARR), Customer Acquisition Cost (CAC), and Customer Lifetime Value (LTV). Excellent project management skills, with the ability to coordinate multiple campaigns, stakeholders, and deadlines simultaneously. Strong written and verbal communication skills, with the ability to present campaign strategies, performance results, and recommendations clearly. Ability to collaborate effectively with cross-functional teams, including Sales, Product Marketing, Content, Design, and Revenue Operations. Highly organized, proactive, and detail-oriented, with the ability to manage competing priorities in a dynamic, fast-paced environment. A results-oriented mindset, with a strong focus on accountability, continuous optimization, and measurable business impact. Experience marketing B2B SaaS solutions across multiple industries and Ideal Customer Profiles (ICPs) is highly desirable. Benefits: Competitive compensation: Salary details were not specified in the original job posting. Flexible working arrangements: Hybrid remote working options, combining work-from-home and office-based flexibility. Comprehensive healthcare coverage: Employer-paid medical, dental, and vision insurance. Retirement savings: 401(k) plan with employer contributions. Professional development: Individual development plans and opportunities to strengthen your marketing expertise. Career advancement: Opportunities for internal mobility and long-term career progression. Inclusive workplace: Join a collaborative environment that values diverse perspectives, teamwork, and professional growth. Team-building activities: Opportunities to participate in company and team events. Community involvement: Access to volunteering opportunities and initiatives that encourage social engagement. Meaningful impact: Contribute to innovative software solutions that help organizations improve maintenance operations, optimize asset management, and achieve greater operational efficiency.