Marketing Analyst

Accountabilities: The Marketing Analyst will be responsible for evaluating marketing performance, improving analytical processes, and providing insights that support more effective advertising strategies. Key responsibilities include: Prepare analytical reports and performance summaries on advertising campaigns to identify optimization opportunities. Research and develop actionable recommendations to improve key performance indicators (KPIs) across marketing campaigns. Evaluate, review, and monitor ongoing A/B tests, ensuring accurate interpretation of results and providing recommendations for future experiments. Monitor key marketing performance indicators across products and advertising campaigns on a daily basis. Identify significant performance deviations, promptly communicate potential issues, and investigate their underlying causes. Review, evaluate, and improve existing marketing attribution and customer lifetime value (LTV) models. Optimize marketing reports, analytical processes, and budgeting tools to improve efficiency and reporting accuracy. Collaborate with relevant teams to support data-driven marketing decisions and continuous performance improvement. Requirements The ideal candidate will have a strong analytical background, excellent statistical knowledge, and practical experience working with marketing data and business intelligence tools. Required and preferred qualifications include: Bachelor's degree or higher in a technical, mathematical, economic, or related discipline. Excellent knowledge of Google Sheets, including confident use of pivot tables and advanced spreadsheet functions. Good working knowledge of BigQuery. Strong understanding of mathematical statistics, which is essential for this position. English proficiency at B2 level or above. Experience with business intelligence and data visualization tools such as Tableau, Superset, or equivalent platforms. Strong analytical and problem-solving abilities, with the capacity to interpret complex datasets and communicate meaningful insights. Experience with Microsoft SQL is an advantage. Basic knowledge of Python is considered a plus. Familiarity with web analytics tools such as Google Analytics and Google Tag Manager is desirable. Experience working with Google Ads platforms and advertising campaign analytics is beneficial. Availability for at least three hours of overlap with the team's working hours is required. Candidates based in APAC or nearby time zones are preferred. Benefits Fully remote, full-time working opportunity with an internationally distributed team. 28 calendar days of annual vacation. 7 additional wellness days per year for personal needs, recovery, or household matters. Referral bonuses of up to $5,000 for successfully recommending candidates for open positions. 50% reimbursement for professional training, international conferences, and industry events. Corporate discounts on English language lessons. Health benefits, including compensation of up to $1,000 gross per year for employees who are not eligible for corporate medical insurance. This allowance can be used toward personal health insurance or medical expenses for employees and close family members. Workplace setup support, including necessary equipment at designated offices or coworking spaces. Remote workplace reimbursement of up to $1,000 gross once every three years for home-office equipment, internet, or coworking expenses. Internal gamified recognition program allowing employees to exchange colleague-awarded bonuses for company merchandise, team-building activities, massage certificates, and other rewards. Competitive compensation, with the initial salary level or range communicated during the recruitment process and before employment begins.