Marketing & Alliances Director

Accountabilities: Marketing Strategy and Demand Generation: Develop and execute integrated marketing strategies aligned with business objectives, service offerings, target audiences, and alliance priorities. Design campaigns that strengthen brand positioning, increase visibility, generate qualified leads, and contribute to revenue growth. Campaign Development and Execution: Plan and coordinate multichannel marketing initiatives across digital platforms, email, social media, content marketing, events, sponsorships, and other relevant channels. Tailor messaging to specific buyer personas, industries, and Salesforce stakeholders. Brand Positioning and Content Development: Translate technical capabilities, consulting expertise, and client achievements into compelling value propositions, thought leadership, case studies, customer success stories, presentations, and sales enablement materials. Sales and Marketing Alignment: Partner with account directors and senior leadership to align marketing campaigns with sales priorities, account plans, business development initiatives, and revenue targets. Support opportunity development with relevant messaging, content, and campaign strategies. Salesforce Alliance Marketing: Develop and implement joint marketing plans that align business objectives with Salesforce partner and field priorities. Build relationships with Salesforce account executives, partner sales teams, regional and area vice presidents, industry advisors, and other relevant stakeholders. Partner Campaigns and Co-Marketing: Coordinate joint campaigns, events, sponsorships, thought leadership initiatives, and co-marketing programs. Create repeatable partner marketing approaches and co-selling strategies that help partner sales teams understand service capabilities and identify referral opportunities. Alliance Development and Relationship Management: Establish and nurture strategic relationships throughout the Salesforce ecosystem to increase visibility, strengthen credibility, and expand access to new business opportunities. Maintain engagement with existing partners while identifying new contacts and collaboration opportunities. Pipeline Generation and Business Development: Drive leads and opportunities through partner referrals, joint account planning, co-selling activities, and targeted outreach. Participate in business planning and pipeline reviews with partner stakeholders, account directors, and internal leadership. Opportunity Coordination and Partner Intelligence: Support account planning, pursuit strategies, and joint sales initiatives. Coordinate lead and opportunity registration through partner portals and internal systems, while monitoring partner priorities, market developments, and competitive trends. Marketing Analytics and Performance Management: Establish performance metrics, dashboards, and reporting processes to evaluate campaign engagement, lead generation, partner activity, pipeline contribution, and return on investment. Track marketing-sourced and marketing-influenced opportunities and communicate insights to leadership. Budget and Project Management: Manage marketing budgets, resources, timelines, and priorities across multiple concurrent initiatives, ensuring efficient execution and alignment with strategic objectives. Continuous Improvement: Use market research, campaign analytics, competitive intelligence, and partner feedback to refine marketing strategies, identify growth opportunities, and improve overall effectiveness. Requirements: Professional Experience: At least 8 years of combined experience in B2B marketing, partner marketing, strategic alliances, business development, or related professional services roles. Marketing Strategy and Execution: Demonstrated success developing and implementing marketing strategies that support brand positioning, demand generation, business development, and revenue growth. Industry Experience: Background in technology consulting, professional services, enterprise software, or a comparable B2B environment. Salesforce Ecosystem Knowledge: Strong understanding of the Salesforce partner landscape, sales organization, practice areas, competencies, service offerings, and strategic priorities. Partner and Channel Marketing: Proven experience developing and executing partner marketing or channel programs in collaboration with sales teams and external partners. Strategic Relationship Building: Ability to establish trusted relationships with senior stakeholders and translate partner engagement into qualified leads, collaborative opportunities, and measurable business results. Brand and Campaign Management: Strong knowledge of brand development, marketing communications, integrated campaign execution, content strategy, and demand generation. Performance Analytics: Experience measuring marketing effectiveness, evaluating pipeline contribution, monitoring partner engagement, and using data to guide strategic decisions. Content and Messaging: Ability to communicate technical services and complex business capabilities through clear, compelling messaging tailored to executive, commercial, and partner audiences. Cross-Functional Leadership: Demonstrated ability to collaborate effectively with sales, marketing, consulting, business development, and executive leadership teams. Strategic and Analytical Thinking: Strong commercial judgment, analytical skills, problem-solving capabilities, and the ability to identify market opportunities and develop actionable strategies. Project and Resource Management: Ability to manage multiple initiatives, competing priorities, budgets, and deadlines in a fast-paced and evolving environment. Communication and Presentation: Excellent written, verbal, presentation, interpersonal, and stakeholder management skills. Leadership and Accountability: A proactive, results-oriented approach with the ability to work independently, take ownership of outcomes, and connect marketing and alliance activities to measurable business objectives. Preferred Qualifications Experience working for or directly with a Salesforce consulting partner, systems integrator, or global systems integrator. Established relationships within the Salesforce partner ecosystem, including experience engaging field sales teams and alliance leaders. Experience developing joint go-to-market strategies, co-selling initiatives, partner marketing campaigns, and Salesforce-related events. Familiarity with Salesforce partner programs, partner relationship management processes, opportunity registration, and joint pipeline development. Experience marketing Salesforce consulting services and translating technical capabilities into business-focused value propositions. Familiarity with marketing automation platforms, CRM reporting, campaign analytics, and marketing project management tools. Experience producing thought leadership content, client success stories, and differentiated messaging in a competitive technology services market. Benefits: Competitive Compensation: Annual salary range of $120,000 to $240,000 USD, depending on experience, qualifications, skills, and other relevant factors. Full-Time Employment: A full-time opportunity for an experienced marketing and alliance professional. Remote Work Flexibility: Fully remote position based in the United States, supporting flexibility in how you organize your professional life. Professional Development: Opportunities to expand strategic marketing, alliance management, and business development expertise within the Salesforce ecosystem. Collaborative Environment: Work closely with executive leaders, sales professionals, consultants, and strategic partners to deliver impactful marketing initiatives. Strategic Business Impact: Opportunity to influence market positioning, partnership growth, lead generation, and revenue performance. Career Growth: Exposure to strategic planning, executive stakeholder engagement, integrated marketing, and channel development. Work-Life Balance: A flexible work environment designed to support both professional success and personal wellbeing.