Manager, Web Content & CMS

Accountabilities: As the operational owner of website content publishing and CMS workflows, you will ensure that content remains accurate, accessible, consistent, and aligned with approved brand and compliance standards. You will also build the processes and documentation needed to support the upcoming website transformation. Website Content Management and Publishing Manage day-to-day content publishing and maintenance across assigned practice websites, including location and service pages, provider profiles, contact information, forms, calls to action, and approved campaign landing pages. Coordinate timely and accurate updates across a large portfolio of locally branded websites. Use reusable content, shared templates, and centralized publishing processes for common updates while maintaining approved practice-level customizations. Maintain content inventories, update calendars, change logs, and standardized request intake and prioritization processes. Coordinate editorial reviews and approval workflows to ensure content is complete, accurate, and ready for publication. CMS Administration and Content Governance Serve as the hands-on CMS power user and functional administrator for Marketing-managed content. Manage page assembly, content entries, taxonomies, reusable components, digital assets, publishing workflows, and approved user permissions. Establish and maintain content governance standards covering naming conventions, template usage, version control, publishing permissions, content ownership, approval checkpoints, and archiving. Develop scalable publishing processes, standard operating procedures, and user documentation to improve operational consistency. Help operationalize the selected commercial CMS through content models, reusable workflows, staff training, and practical documentation, under the direction of the Digital Experience leadership team. Quality Assurance and Digital Performance Perform pre- and post-publication quality checks across desktop and mobile experiences, reviewing content accuracy, links, calls to action, formatting, accessibility basics, tracking requirements, and brand consistency. Implement approved SEO recommendations, including page titles, headings, internal links, location and service content, structured content inputs, and metadata. Collaborate with SEO and Digital Experience teams to preserve important content, local relevance, metadata, redirect requirements, and conversion elements. Partner with Conversion Rate Optimization and Paid Media teams to publish and quality-check approved landing-page variations, conversion elements, and campaign-specific content. Work with Creative and Brand stakeholders to maintain visual consistency, writing quality, accessibility, and approved local brand standards. Ensure that required clinical, advertising, and compliance approvals are obtained before publishing. Website Transformation and Migration Readiness Support content discovery and migration planning for the planned 2027 website rebuild. Prepare content inventories, page mapping, digital assets, editorial updates, and migration documentation. Coordinate content entry, staging reviews, and acceptance testing throughout the migration process. Help establish the workflows and operational standards required to transition website maintenance from an external agency to an internally managed CMS operation. Identify opportunities to reduce publishing turnaround times and errors through more efficient, repeatable processes. Stakeholder Collaboration and Compliance Provide responsive, consultative content support to internal stakeholders, translating business requests into clearly defined tasks, realistic timelines, and transparent status updates. Challenge unnecessary, inconsistent, or misaligned content requests constructively. Collaborate with Legal, Compliance, Clinical Leadership, and IT on website-related risks and approval requirements. Follow applicable policies and standards relating to HIPAA-related website risks, patient privacy, consent, healthcare advertising, clinical claims, accessibility, and content security. Requirements The ideal candidate combines hands-on CMS expertise with strong content operations, quality assurance, and stakeholder coordination skills. You should be comfortable managing high volumes of updates across complex website portfolios while building scalable processes that support long-term digital transformation. Bachelor's degree in Marketing, Communications, Digital Media, Information Systems, or a related field. An equivalent combination of education and directly relevant professional experience may also be considered. At least 5 years of hands-on experience in website content management, CMS administration, or content publishing operations. Demonstrated accountability for production content accuracy, governance, and cross-functional delivery. Experience working in enterprise or multi-site CMS environments involving reusable components, structured content, templates, approval workflows, and localized or business-unit-specific content. Advanced practical proficiency with at least one modern enterprise CMS, such as Contentful, Contentstack, Drupal, Sitecore, Adobe Experience Manager, or an equivalent platform. Ability and willingness to learn and operate a new CMS platform. Experience coordinating high-volume content updates, quality assurance, information architecture, content inventories, publishing workflows, and stakeholder approvals across multiple websites or complex digital properties. Working knowledge of on-page SEO, accessibility principles, basic HTML/CSS, and website analytics. Understanding of website migration processes and the content requirements associated with conversion optimization. Excellent attention to detail and a consistent approach to reviewing content before publication. Strong organizational and prioritization skills, with the ability to manage competing requests and communicate realistic timelines. Clear written and verbal communication skills, with the ability to collaborate effectively across Marketing, Creative, Brand, SEO, Digital Experience, and compliance functions. Ability to develop practical documentation, standard operating procedures, and repeatable workflows. Preferred Qualifications Experience supporting a large, multi-location, multi-brand website portfolio in dental, healthcare, veterinary, or another regulated service industry. Direct involvement in a significant CMS migration, website rebuild, or transition from agency-managed website maintenance to an internally managed team. Benefits Opportunity to manage digital content operations across a broad portfolio of locally branded websites. Hands-on involvement in a major website transformation and CMS modernization initiative planned for 2027. Opportunity to help establish scalable internal publishing processes and influence long-term digital operations. Cross-functional collaboration with experienced teams across Digital Experience, Marketing, SEO, Creative, Brand, Compliance, and IT.