Lifecycle Marketing Specialist

Accountabilities:: Execute the lifecycle marketing roadmap across onboarding, activation, conversion, retention, reactivation, and VIP engagement, identifying opportunities to develop new customer journeys. Build, configure, and maintain automated customer journeys and Canvases within Braze, using behavioral triggers and segmentation logic based on sports preferences, contest types, deposit history, engagement recency, and user activity. Develop and maintain a comprehensive lifecycle marketing calendar aligned with major sporting events and seasonal opportunities, including NFL kickoff, March Madness, NBA Playoffs, the Masters, and the World Cup. Support cohort-based testing initiatives in collaboration with the Senior Growth team to improve 30-day and 90-day user retention. Build, test, and launch multi-channel marketing campaigns across email, push notifications, SMS, in-app messaging, and webhooks. Translate campaign briefs and journey maps into effective marketing communications, ensuring accurate execution and alignment with lifecycle objectives. Write engaging, conversion-focused copy tailored to different audiences, channels, and stages of the customer journey. Coordinate with design teams to develop creative assets that improve engagement, open rates, and click-through rates. Build and maintain audience segments using Braze and Segment, collaborating with analytics teams and leveraging SQL support when needed to ensure accurate targeting. Conduct pre-launch quality assurance checks to verify campaign content, audience selection, timing, automation logic, and technical functionality. Propose and execute A/B tests across subject lines, messaging, creative assets, send times, segmentation strategies, and promotional offers. Prepare weekly lifecycle marketing performance reports covering open rates, click-through rates, conversion rates, unsubscribe rates, retention impact, and incremental revenue. Analyze campaign performance, identify key insights, and translate findings into actionable optimization recommendations. Collaborate with data analysts on attribution and incrementality measurement to evaluate the actual contribution of lifecycle marketing to business performance. Identify customer journey drop-offs and engagement gaps, recommending targeted campaigns and improvements to increase conversion and retention. Work closely with paid media, content, product, and growth teams to ensure consistent messaging and a seamless user experience. Leverage AI-powered tools to improve copywriting, audience segmentation, campaign ideation, reporting, and overall marketing efficiency. Requirements: 2–4 years of hands-on experience in lifecycle marketing, CRM, email marketing, or push notification marketing. Previous experience in a consumer application, gaming, direct-to-consumer (DTC), fintech, or digital marketing agency environment. Practical experience using Braze or a comparable marketing automation platform, such as Iterable, Customer.io, or Klaviyo. Demonstrated ability to build automated customer journeys, create audience segments, and execute multi-channel marketing campaigns independently. Strong copywriting skills, with the ability to create engaging and conversion-oriented messages across email, push notifications, and in-app communications. Working knowledge of customer segmentation, behavioral triggers, cohort analysis, and recency-frequency-monetary (RFM) segmentation principles. Understanding of key lifecycle marketing metrics, including activation, repeat engagement, retention, churn, conversion rates, and customer lifetime value (LTV). Comfortable working with marketing performance data, interpreting reports, identifying trends, and translating insights into actionable improvements. Experience designing and analyzing A/B tests, developing clear hypotheses, and evaluating campaign effectiveness. Strong organizational and project management skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously. Excellent communication and collaboration skills, with the ability to work effectively across marketing, product, design, growth, and analytics teams. Strong sense of ownership, initiative, and accountability, with the ability to independently manage projects from briefing through execution and performance analysis. Regular use of AI tools for copywriting, segmentation analysis, customer journey development, and reporting, or a strong willingness to integrate AI into daily workflows. Genuine interest in sports, with a strong understanding of sports culture and the ability to create relevant communications that resonate with sports fans. Passion for fantasy sports and real-money gaming is a significant advantage. Experience with Braze Canvas Flow, Liquid templating, and webhook orchestration is a plus. Familiarity with Segment, Snowflake, dbt, and modern data infrastructure is desirable. SQL knowledge sufficient to independently build and retrieve audience segments is an additional advantage. Ability to adapt quickly, experiment with new technologies, and thrive in a fast-paced, growth-oriented environment. Benefits: Competitive annual salary ranging from $65,000 to $85,000 , depending on experience and skill level. Potential eligibility for company equity. Comprehensive medical, dental, and vision insurance. 401(k) and retirement savings plan options. Flexible paid time off (PTO). Work-from-home stipend to support your remote working environment. Annual company retreats and team offsite events. Regular company-wide games with cash prizes. Fully remote working arrangement for candidates residing in the United States. Opportunities to take ownership of marketing channels and directly influence business performance. Close collaboration with experienced marketing and growth leaders. Opportunities for professional development and increasing strategic responsibility as the lifecycle marketing program grows. Exposure to innovative AI-powered marketing tools and technologies. Opportunity to contribute to the growth of a rapidly expanding fantasy sports and digital gaming platform serving sports fans nationwide.