Lifecycle Marketing Manager

Accountabilities: The Lifecycle Marketing Manager will own the strategy, development, and optimization of consumer lifecycle programs, ensuring that campaigns deliver relevant experiences and contribute to business growth. Build and continuously improve lifecycle marketing strategies, programs, customer journeys, and operating practices across acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement. Develop audience segmentation, targeting, personalization strategies, triggered communications, and automated journeys based on customer behavior, interests, engagement, and lifecycle stage. Use behavioral, engagement, and lifecycle data to identify opportunities for more relevant and personalized customer experiences. Act as the marketing owner for lifecycle use cases and requirements, partnering with Revenue Operations and Technology teams on platform capabilities, integrations, data requirements, and enablement. Manage email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis. Establish a structured testing and optimization program covering messaging, offers, audiences, campaign cadence, customer journeys, and overall experiences. Monitor campaign, CRM, and web analytics to identify opportunities to improve engagement, conversion, retention, and customer experience. Collaborate with demand generation teams to align consumer lifecycle and B2B marketing strategies, exchange audience and performance insights, and create more connected customer experiences. Partner with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into effective lifecycle initiatives. Work with international marketing teams to adapt strategies, journeys, campaigns, and best practices to the needs of individual markets. Develop reusable lifecycle marketing frameworks, playbooks, testing methodologies, and performance insights that can be shared across teams and regions. Create lifecycle communications supporting post-purchase and certification experiences, including credential and digital badging communications where relevant. Explore emerging technologies, including AI-enabled marketing solutions, to improve personalization, content development, testing, operational efficiency, and campaign performance. Assess and recommend improvements to lifecycle processes, marketing technology, automation, and audience activation capabilities. Contribute to key performance targets, including increased conversion and revenue contribution, stronger email and automated journey performance, and wider adoption of segmented and personalized communications. Demonstrate organizational values, participate in relevant training, and maintain professional knowledge and skills. Travel may be required according to business needs. Requirements : The ideal candidate combines strong lifecycle marketing expertise with analytical thinking, technical curiosity, and the ability to manage complex cross-functional initiatives. At least 5 years of experience in lifecycle marketing or a related field. Bachelor's degree preferred but not required. Strong knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices. Demonstrated experience building and managing consumer lifecycle programs, from strategy and audience definition through execution, measurement, and optimization. Proven ability to use customer data to develop segmentation, targeting, personalization, nurturing, and lifecycle strategies. Experience designing and optimizing automated customer journeys and triggered communications. Strong understanding of email marketing performance, including engagement, conversion, deliverability, testing, and optimization. Ability to analyze customer, campaign, CRM, and web performance data to identify insights and inform marketing decisions. Hands-on experience designing, executing, and evaluating A/B or multivariate tests. Comprehensive understanding of consumer lifecycle stages, including acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement. Strong project management and organizational skills, with the ability to coordinate multiple campaigns, stakeholders, and deadlines. Experience working in cross-functional marketing environments with competing priorities and diverse stakeholders. Ability to translate lifecycle marketing strategies and best practices for different audiences, teams, and markets. Curiosity and demonstrated ability to assess and adopt emerging marketing technologies and new approaches to improve customer experience and marketing effectiveness. Experience supporting multiple audiences, markets, or regions is preferred. Familiarity with Sailthru, Microsoft Dynamics, and Google Analytics is an advantage but not required. Benefits : Expected annual compensation of $84,000–$97,000, depending on experience and qualifications. Performance bonus of up to 10% of base salary. Health, dental, and vision insurance. Flexible Spending Account (FSA) and Health Savings Account (HSA) options. Unlimited paid time off (PTO) and 15 paid holidays. Flexible working schedules and summer hours. 12 weeks of paid parental leave. 401(k) retirement plan with a 6% company match. Spot bonuses recognizing exceptional contributions. Tuition reimbursement. Student loan repayment assistance. Home office allowance. Broadband stipend. Wellness reimbursement. Sponsored Costco or Sam's Club membership. Remote-friendly working arrangement, with a 95% telecommuting allowance. Approximately 5% travel may be required. Collaborative and inclusive working environment focused on professional development, shared success, and employee well-being.