Lifecycle Marketing Coordinator, CRM

Accountabilities:: Build, test, quality-check, and launch CRM campaigns across email, push notifications, SMS, and in-app channels. Ensure campaigns are accurate and delivered on schedule, carefully reviewing content, links, audience targeting, personalization, and technical setup. Support Lifecycle Managers by taking ownership of campaign execution and coordination, freeing up capacity for strategic planning and experimentation. Coordinate multiple campaigns and projects simultaneously, tracking deadlines, communicating progress, and raising blockers proactively. Identify and help resolve issues in live campaigns and automated programs, including outdated content, broken links, and targeting or personalization errors. Review campaign results and execution insights to identify opportunities to improve performance, expand successful approaches, and address underperforming campaigns. Simplify recurring workflows, reduce manual tasks, and improve turnaround times while maintaining campaign quality. Explore opportunities to use AI tools and other technologies to strengthen quality assurance, documentation, and operational efficiency. Requirements: Typically 1–3 years of hands-on CRM campaign execution experience, including personally building, quality-checking, and launching campaigns through an email service provider (ESP) or marketing automation platform. Strong attention to detail and a systematic approach to reviewing campaign content, links, targeting, and configuration. Excellent organizational and time-management skills, with the ability to handle multiple projects and deadlines. Clear, proactive communication skills, including providing status updates, coordinating with stakeholders, and raising potential issues early. Technical curiosity and analytical thinking, with the ability to learn new platforms, troubleshoot problems, and understand the factors influencing campaign performance. Preferred: Experience with Braze or similar CRM platforms. Preferred: Familiarity with segmentation, personalization, A/B testing, campaign reporting, and interpreting performance results. Preferred: Experience supporting automated lifecycle journeys such as onboarding, retention, and win-back campaigns, ideally in consumer applications or e-commerce. Preferred: Examples of improving campaign workflows or using AI tools to reduce manual effort, strengthen quality checks, or simplify documentation. Benefits: Salary: CAD $86,000–$90,500 in base annual compensation. The final offer may vary depending on experience, skills, and permanent work location. Eligibility for a new-hire equity grant and annual equity refresh grants. Competitive compensation and benefits, with offerings that vary by location. Flexible remote-first working arrangements, allowing employees to work from home or another suitable location while participating in regular in-person team events. Location eligibility: Remote candidates must be permanently based in Ontario, Alberta, British Columbia, or Nova Scotia. Further details on specific healthcare, leave, and other benefit provisions are not provided in the job description.