Integrated Marketing Manager

Accountabilities:: Plan, coordinate, and execute corporate events, industry tradeshows, client engagements, and sponsorships, including go-to-market strategies, account mapping, client outreach, and event logistics. Develop and implement integrated event marketing strategies designed to generate business opportunities, strengthen relationships, and create engaging customer experiences. Build and manage joint marketing and sales campaigns aligned with strategic business and partner priorities. Identify new marketing opportunities, anticipate sales team needs, and develop initiatives that contribute to lead generation, pipeline growth, and revenue objectives. Coordinate digital marketing campaigns, including automated email communications, blog content, sales enablement materials, and other promotional assets. Develop and maintain strong relationships with technology partners through collaborative marketing initiatives, regular meetings, joint business planning, and co-marketing activities. Support partner events, strategic activations, and positioning initiatives within the digital experience and technology ecosystem. Manage Pardot and Salesforce marketing activities, including email campaigns, newsletters, custom forms, lead uploads, campaign tracking, and marketing automation. Monitor marketing performance through Salesforce dashboards and reporting tools, measuring engagement, investment, opportunities, and return on investment. Analyze campaign results, identify performance trends and improvement opportunities, and provide actionable recommendations to optimize marketing effectiveness. Own and execute social media strategies, particularly on LinkedIn, covering content planning, scheduling, promotional campaigns, performance analysis, and reporting. Coordinate internal and external communications, including partner newsletters, regional updates, quarterly communications, client newsletters, and targeted announcements. Maintain and update corporate website content while supporting publishing activities and performance reporting. Develop, manage, and optimize paid advertising campaigns across LinkedIn and Google, while evaluating additional digital advertising opportunities. Ensure consistent brand messaging and coordinated marketing execution across multiple channels and stakeholder groups. Requirements: 4–6 years of professional experience in B2B marketing, with a strong background in integrated campaign planning and execution. Demonstrated hands-on experience with Pardot and Salesforce, particularly marketing automation, email campaigns, lead management, and campaign tracking. Proven experience organizing and managing both large-scale corporate events and industry tradeshows, as well as smaller client gatherings and targeted engagements. Strong understanding of integrated marketing strategies and the ability to coordinate campaigns across Sales, Marketing, and external partner teams. Experience developing and executing digital marketing campaigns, including email marketing, social media, website content, and paid advertising. Excellent analytical skills, with the ability to interpret marketing data, monitor campaign performance, and communicate meaningful insights and recommendations. Strong written and verbal communication skills, with the ability to create engaging content and collaborate effectively with stakeholders at different organizational levels. Excellent project and program management abilities, including strong attention to detail, multitasking, prioritization, and deadline management. A proactive, self-motivated approach, with the confidence to take ownership of initiatives, anticipate challenges, and communicate assertively and professionally. Strong interpersonal skills, professional integrity, and cultural awareness when working with diverse teams and business partners. Previous B2B marketing experience in technology, consulting, SaaS, digital services, or technology partner ecosystems is highly desirable. A bachelor's degree in Marketing, Communications, or a related discipline is preferred. Experience in the B2B services industry, particularly within SaaS or technology organizations, is an advantage. Familiarity with Salesforce reporting, dashboards, and administration is a plus. Work authorization: Candidates must have unrestricted authorization to work in the United States without requiring employer sponsorship now or in the future. Visa or immigration sponsorship is not available for this position. Benefits: Competitive annual salary: Base salary ranging from $95,000 to $125,000 , depending on experience, qualifications, geographic location, and other relevant factors. Comprehensive healthcare coverage: Medical, dental, and vision insurance. Financial protection: Company-provided life insurance and disability coverage. Retirement planning: Access to a 401(k) retirement savings plan. Paid time off: Vacation and other paid leave benefits. Remote working flexibility: Opportunity to work remotely from within the United States. Professional development: Opportunities to strengthen your marketing expertise and develop your skills in a growing digital services environment. Career growth: Exposure to strategic marketing initiatives, major technology partnerships, and cross-functional projects. Collaborative culture: Work alongside experienced professionals in an innovative, supportive, and growth-oriented environment. Meaningful impact: Take ownership of marketing programs that contribute directly to brand development, business opportunities, and revenue growth.