Integrated Demand Generation Specialist

Accountabilities: Plan, coordinate, and execute integrated marketing campaigns across web, email, lifecycle marketing, paid media, and creative channels. Translate channel strategies into actionable campaign plans with clear deliverables, timelines, milestones, dependencies, approval processes, and success metrics. Manage campaign calendars and coordinate cross-functional teams, marketing strategists, analytics partners, creative teams, and external agencies to ensure timely, high-quality delivery. Develop and maintain an A/B testing roadmap focused on conversion rate optimization across landing pages, forms, email campaigns, creative assets, and lifecycle journeys. Define experiment hypotheses, testing methodologies, and performance indicators; analyze results and translate findings into actionable optimization recommendations. Build and maintain marketing dashboards, funnel reports, and performance scorecards to track campaign effectiveness, identify opportunities, and support data-driven decisions. Develop and execute lifecycle marketing initiatives designed to increase product adoption, engagement, retention, monetization, and cross-selling opportunities. Create audience segments, personalized customer journeys, automated triggers, and targeted messaging that improve engagement throughout the customer lifecycle. Monitor lifecycle campaign performance and continuously refine programs to improve conversion rates, customer value, and overall marketing impact. Apply generative AI, marketing automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting. Develop reusable AI prompts, templates, automated workflows, and lightweight agents that reduce repetitive tasks and improve operational efficiency. Evaluate emerging AI capabilities and identify scalable opportunities to enhance marketing processes and campaign performance. Manage creative agency workflows from initial briefs through final asset delivery, ensuring assets meet campaign objectives, channel specifications, quality standards, and launch deadlines. Proactively identify risks, resolve execution challenges, and maintain clear communication across internal stakeholders and external partners. Track key success indicators, including experimentation velocity, conversion improvements, lifecycle engagement, product adoption, campaign delivery, reporting quality, and operational efficiency. Requirements: 4–6 years of professional experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing. Demonstrated experience executing integrated marketing campaigns across web, email or lifecycle marketing, paid media, and creative channels. Hands-on experience developing and managing lifecycle programs focused on product adoption, engagement, retention, monetization, or cross-selling. Proven ability to design, execute, and measure A/B tests and conversion rate optimization initiatives. Experience coordinating creative agencies, marketing stakeholders, campaign timelines, and multiple deliverables. Strong analytical skills, including the ability to develop and interpret marketing dashboards, funnel reports, performance scorecards, and campaign metrics. Practical experience using generative AI, marketing automation, or agentic workflows to improve marketing execution and operational efficiency. Strong project management, organizational, communication, and stakeholder management skills. Ability to manage competing priorities, navigate ambiguity, solve problems independently, and drive initiatives from planning through completion. Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms is preferred. Experience with audience segmentation, automated lifecycle journeys, next-best-action programs, and full-funnel measurement is an advantage. Experience building reusable AI-powered marketing workflows or lightweight agents is desirable. Experience marketing to developer or technical audiences is preferred. Background in B2B technology, SaaS, or product-led growth environments is an advantage. Professional proficiency in English is required. Must be able to work remotely from a location in the United States and meet applicable work authorization requirements. Candidates who require current or future employment visa sponsorship should be prepared to disclose this during the application process. Benefits: Remote work arrangement within the United States. 12-month contract opportunity with an expected commitment of 40 hours per week. Standard weekday schedule, Monday through Friday, with eight-hour shifts. Health insurance and access to a health savings account (HSA). Dental and vision insurance. Life insurance coverage. Paid time off. Retirement plan. Opportunity to contribute to large-scale marketing initiatives and develop expertise in experimentation, lifecycle growth, and AI-enabled marketing operations.