Influencer Performance Creative

Accountabilities: Conduct competitor and market research to identify emerging advertising trends, creative angles, and effective formats. Develop a high volume of actionable creative briefs for influencers, tailored to different countries, audiences, and gaming categories. Review influencer content and provide constructive feedback to improve creative quality, messaging, and performance. Design, implement, and manage A/B tests across creatives, markets, and categories to identify the most effective approaches. Analyze campaign and creative performance through KPIs and structured experimentation, continuously refining strategies based on data-driven insights. Manage and optimize influencer advertising budgets, including YouTube advertising spend. Leverage AI tools to analyze performance data, identify patterns, and improve operational efficiency. Communicate creative performance insights and campaign impact to influencer managers, media buyers, and leadership. Collaborate closely with influencer managers, media buyers, and content creators to align creative strategy with business objectives. Requirements: Proven experience developing creative briefs for advertising campaigns, particularly influencer-led initiatives. Strong analytical skills and hands-on experience measuring, evaluating, and optimizing campaign and creative performance. Practical experience managing YouTube advertising spend and influencer marketing budgets. Previous budget ownership, ideally involving monthly influencer marketing investments of €100,000 or more. Experience collaborating with influencer teams or managing advertising campaigns featuring influencers. Hands-on experience using AI tools in daily workflows, particularly for data analysis and performance optimization. Good English communication skills are required, with proficiency strongly preferred. Nice to have: Experience in a B2C brand, B2C SaaS, or consumer subscription business where influencer marketing is a major acquisition channel. Experience managing campaigns across multiple international markets and countries. Experience working in an organization with a large content creator team of 10 or more people. Benefits: Annual salary ranging from €42,000 to €45,000 , depending on experience and qualifications. Opportunity to contribute to the growth and scaling of an innovative product. Eligibility to participate in an Employee Stock Options program. Various bonus programs, including performance-based bonuses, referral bonuses, additional paid leave, and a personal learning budget. Paid volunteering opportunities. Flexible work arrangements, with the choice to work from the office, remotely, or while traveling. Opportunities for accelerated personal and professional growth. Well-defined feedback, career development, and promotion processes. An international working environment where English is the primary business language.